Michelle J Raymond - B2B GROWTH CO
The B2B Content Waste Problem Nobody Talks About
Most B2B marketing content never gets used, and it’s costing you time, budget and results. In this episode, Michelle J Raymond is joined by Lee Densmer to unpack the real reason behind content waste in B2B marketing — and what high-performing teams do differently. You’ll learn how to build a content...
Why Your LinkedIn Profile Matters More Than Your Posts (2026 Update)
Most B2B marketers focus on what to post on LinkedIn. But in 2026, your LinkedIn profile matters more than your posts. If LinkedIn (and AI) can’t clearly understand what you do, it can’t confidently recommend your content to the right people. In this episode, Michelle J Raymond breaks down what’s ch...
Fix Your LinkedIn Company Page (3 Mistakes to Avoid)
Give me 10 minutes, and I’ll fix your LinkedIn Company Page. In this episode, Michelle J Raymond breaks down the three most common LinkedIn Company Page mistakes she sees every week in audits and strategy sessions and what to do instead. If your content feels off, your Page isn’t performing, or you’...
LinkedIn Just Changed It's Home Feed (This Changes Everything)
LinkedIn’s home feed has changed how content is distributed, and if you get this right, it’s a huge opportunity for your brand.On LinkedIn, it’s not about who you know anymore — it’s about what you’re known for. What You’ll Learn • How LinkedIn’s feed now matches content to professional interests • ...
Is Your Employee Advocacy Just an Engagement Pod with a Logo?
Is employee advocacy just an engagement pod with a company logo? In this episode, Michelle J Raymond breaks down a growing LinkedIn debate after seeing a brand use a Slack channel to coordinate likes and comments across their team. At first glance, it looks like employee advocacy. But is it really… ...