In this episode, Michelle J Raymond sits down with Holly Kerr from AtkinsRéalis to unpack what actually helped grow one of the most successful B2B LinkedIn Company Pages right now.
If you work in B2B marketing, social media, employee advocacy or LinkedIn strategy, this episode is packed with practical lessons and honest insights.
⏱️ Timestamps
00:00 Why this LinkedIn growth story matters
01:20 Holly Kerr’s role at AtkinsRéalis
04:45 What actually grew the LinkedIn Company Page
06:40 Why they reduced Page posting frequency
08:00 Building a LinkedIn Company Page worth following
10:30 Testing content without fear
12:20 LinkedIn reach and relevancy changes
14:30 Employee advocacy at scale
19:30 Managing competing business requests
21:00 Why most event posts don’t work
25:50 Biggest lesson from the journey
28:30 LinkedIn newsletters and analytics
#LinkedInMarketing #B2BMarketing #CompanyPages #EmployeeAdvocacy #LinkedInStrategy