Michelle J Raymond
Social Media for B2B
Growth Podcast
Everything you need to know to get the most out of Social Media to grow your business. The show covers Social Selling, Branding, Content Creation, Thought Leadership and Employee Advocacy.
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Latest Episodes
The LinkedIn Plot Twists That Will Shape B2B Marketing in 2026
LinkedIn changed the rules in 2025 — fast, unexpectedly, and without warning. In this episode, host Michelle J Raymond breaks down the five major plot twists every B2B marketer needs to understand before planning their 2026 LinkedIn strategy. Key moments in this episode - 00:00 — The wild ...
LinkedIn Company Pages in 2026. What Every B2B Marketer Needs to Know
B2B Marketers are feeling the impact of changes to LinkedIn Company Pages in 2025. Declining reach, falling engagement, confused stakeholders, and pressure to “just make the Page work.” In this episode, Michelle J Raymond sits down with Zoe Bermant to break down what every B2B marketer needs to know...
Expert Ghostwriter Reveals Why Your LinkedIn Posts Don't Convert
Why your LinkedIn posts don’t convert and how to fix them. In this episode, we break down the “beige content” problem, why marketers chase likes instead of leads, and the copywriting frameworks that turn LinkedIn content into real B2B conversions. Perfect for anyone looking for higher-impact posts, ...
Michelle J Raymond
Listen in to my conversations with the best of the best on LinkedIn™️.
I've spent two decades in B2B sales, eight of these years as a specialist social seller and community builder on LinkedIn. If you want your business to grow you need to join me as I discuss the latest strategies for B2B growth.
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FINALLY advice for LinkedIn pages
Most LinkedIn advice is geared toward individuals, so as soon as I found this gem of a podcast, I mowed through a dozen episodes in a week. Already overhauled my client’s social strategy and feel excited about social media for the first time in years!
LinkedIn Expert
Michelle is going to be speaking at Uplift Live in March this wise and I’m excited to learn from her and have started subscribing to the podcast ahead of the conference. I haven’t been disappointed. I like the short sharp focus and tips. As a LI trainer myself some of it I know already but it is really good to have a r...
Read MoreFabulous! Informative!
I found this podcast today and thought it may be like many others - lots of sell and not a lot of content but this is very practical. Good content and I found the first podcast of 2024 discussing relevant 2023 podcasts to be very useful. I have subscribed and look forward to catching up with previous podcasts as well ...
Read MoreGOLD!!!
actionable, on point and fun. michelle makes linkedin accessible and fun for me. highly recommend (oh and her advice works wonders for my b2c business and my personal page as well!)
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