Michelle J Raymond
Social Media for B2B
Growth Podcast
Everything you need to know to get the most out of Social Media to grow your business. The show covers Social Selling, Branding, Content Creation, Thought Leadership and Employee Advocacy.
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Latest Episodes
Why Most Corporate LinkedIn Strategies Underperform | B2B Marketing Lessons
Most corporate LinkedIn strategies underperform because social teams are brought in too late. In this episode, Michelle J Raymond speaks with Melissa Dawson from WD about what high-performing corporate social on LinkedIn actually looks like inside large organisations. They explore why treating socia...
Rethinking B2B Marketing on LinkedIn
Is B2B marketing serving customers… or dashboards? In this episode, Michelle J Raymond is joined by Moni Oloyede to question what’s really driving modern B2B strategy. From MQL obsession to attribution models and misunderstood buyer behaviour, this conversation challenges the metrics-first mindset m...
How To Build Real Authority On LinkedIn (Without Faking It)
Are you faking confidence on LinkedIn? In this episode, Michelle J Raymond speaks directly to B2B marketers who feel like they’re “figuring it out as they go” on LinkedIn. If you’ve ever thought, “I don’t know what I don’t know,” this conversation is for you. We unpack the real cost of guessing, why...
Michelle J Raymond
Listen in to my conversations with the best of the best on LinkedIn™️.
I've spent two decades in B2B sales, eight of these years as a specialist social seller and community builder on LinkedIn. If you want your business to grow you need to join me as I discuss the latest strategies for B2B growth.
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FINALLY advice for LinkedIn pages
Most LinkedIn advice is geared toward individuals, so as soon as I found this gem of a podcast, I mowed through a dozen episodes in a week. Already overhauled my client’s social strategy and feel excited about social media for the first time in years!
LinkedIn Expert
Michelle is going to be speaking at Uplift Live in March this wise and I’m excited to learn from her and have started subscribing to the podcast ahead of the conference. I haven’t been disappointed. I like the short sharp focus and tips. As a LI trainer myself some of it I know already but it is really good to have a r...
Read MoreFabulous! Informative!
I found this podcast today and thought it may be like many others - lots of sell and not a lot of content but this is very practical. Good content and I found the first podcast of 2024 discussing relevant 2023 podcasts to be very useful. I have subscribed and look forward to catching up with previous podcasts as well ...
Read MoreGOLD!!!
actionable, on point and fun. michelle makes linkedin accessible and fun for me. highly recommend (oh and her advice works wonders for my b2c business and my personal page as well!)
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