Michelle J Raymond
Social Media for B2B
Growth Podcast
Everything you need to know to get the most out of Social Media to grow your business. The show covers Social Selling, Branding, Content Creation, Thought Leadership and Employee Advocacy.
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Latest Episodes
How Global B2B Brands Balance Company Pages, Paid, Organic and Employee Advocacy
How do global B2B brands balance LinkedIn Company Pages, paid social, organic content and employee advocacy? In this episode of Social Media for B2B Growth, Michelle J Raymond speaks with Molly Hopkins, Associate Director of Social Media at CBRE, about what it takes to manage LinkedIn strategy insid...
Why Employee Advocacy Fails on LinkedIn (And What to Do Instead)
Employee advocacy is more than asking your team to share company posts on LinkedIn. For B2B organisations, the real opportunity is using employee advocacy, LinkedIn Company Pages and social media strategy to build trust before buyers are ready to speak to sales. In this episode of Social Media for B...
Why Your B2B Marketing Isn’t Building Buyer Trust (Insights from The B2B Institute)
Why is your B2B marketing reaching buyers but still not building enough trust to move them forward? In this episode, Michelle J Raymond speaks with Vita Molis from The B2B Institute about the credibility gap facing B2B brands. They explore why B2B buying journeys are getting longer, why more deals a...
Michelle J Raymond
Listen in to my conversations with the best of the best on LinkedIn™️.
I've spent two decades in B2B sales, eight of these years as a specialist social seller and community builder on LinkedIn. If you want your business to grow you need to join me as I discuss the latest strategies for B2B growth.
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Top-tier thinking and guidance on LinkedIn
Michelle is one of the top thinkers on how businesses should use LinkedIn to grow. She is articulate about the interplay between the corporate handle and the employee handles and explains in accessible & clear terms how companies should approach this so they can grow. Success here matters: Linkedin is top social channe...
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Just what I needed
FINALLY advice for LinkedIn pages
Most LinkedIn advice is geared toward individuals, so as soon as I found this gem of a podcast, I mowed through a dozen episodes in a week. Already overhauled my client’s social strategy and feel excited about social media for the first time in years!
LinkedIn Expert
Michelle is going to be speaking at Uplift Live in March this wise and I’m excited to learn from her and have started subscribing to the podcast ahead of the conference. I haven’t been disappointed. I like the short sharp focus and tips. As a LI trainer myself some of it I know already but it is really good to have a r...
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