About Our Podcast
The Social Media for B2B Growth podcast is hosted by international LinkedIn™️ Expert Michelle J Raymond. Each week the show covers the many different ways social media and LinkedIn™️ in particular can be used to grow B2B businesses.
The Only Social Media for Growth B2B Podcast You Want To Listen To
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Recent Episodes
Listen in to these experts share practical insights you can implement today.
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- linkedin content tips
- b2b community
- b2b sales
- thought leadership
- linkedin branding
LinkedIn's Algorithm Didn't Kill Company Pages. Marketers Did...
Another article is doing the rounds saying LinkedIn's algorithm killed Company Pages. It didn’t. Marketers did. In this episode, Michelle J Raymond breaks down why LinkedIn Company Pages are not dead, why most B2B marketing and corporate social teams are using them the wrong way, and what actually d...
Why Your LinkedIn Profile Matters More Than Your Posts (2026 Update)
Most B2B marketers focus on what to post on LinkedIn. But in 2026, your LinkedIn profile matters more than your posts . With changes to the LinkedIn feed, AI visibility, and how expertise is interpreted, your profile is now the clearest signal of what you’re known for — not your content. If LinkedIn...
The B2B Content Waste Problem Nobody Talks About
Most B2B marketing content doesn’t fail because it’s bad. It fails because no one ever sees or uses it. In this episode, Michelle J Raymond is joined by Lee Densmer to break down the real problem behind content waste in B2B marketing — and how to fix it with a smarter content strategy. You’ll learn ...
Our Podcast Team
This is brought to you each week by the B2B Growth Co team - Michelle + Lil
Host
Michelle J Raymond
Show Co-Ordinator
Lil Abboud
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Top-tier thinking and guidance on LinkedIn
Michelle is one of the top thinkers on how businesses should use LinkedIn to grow. She is articulate about the interplay between the corporate handle and the employee handles and explains in accessible & clear terms how companies should approach this so they can grow. Success here matters: Linkedin is top social channe...
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FINALLY advice for LinkedIn pages
Most LinkedIn advice is geared toward individuals, so as soon as I found this gem of a podcast, I mowed through a dozen episodes in a week. Already overhauled my client’s social strategy and feel excited about social media for the first time in years!
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