About Our Podcast
The Social Media for B2B Growth podcast is hosted by international LinkedIn™️ Expert Michelle J Raymond. Each week the show covers the many different ways social media and LinkedIn™️ in particular can be used to grow B2B businesses.
The Only Social Media for Growth B2B Podcast You Want To Listen To
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Recent Episodes
Listen in to these experts share practical insights you can implement today.
- All
- linkedin content tips
- linkedin branding
- b2b community
- thought leadership
- b2b sales
Why Most Corporate LinkedIn Strategies Underperform | B2B Marketing Lessons
Most corporate LinkedIn strategies underperform because social teams are brought in too late. In this episode, Michelle J Raymond speaks with Melissa Dawson from WD about what high-performing corporate social on LinkedIn actually looks like inside large organisations. They explore why treating socia...
Rethinking B2B Marketing on LinkedIn
Is B2B marketing serving customers… or dashboards? In this episode, Michelle J Raymond is joined by Moni Oloyede to question what’s really driving modern B2B strategy. From MQL obsession to attribution models and misunderstood buyer behaviour, this conversation challenges the metrics-first mindset m...
How To Build Real Authority On LinkedIn (Without Faking It)
Are you faking confidence on LinkedIn? In this episode, Michelle J Raymond speaks directly to B2B marketers who feel like they’re “figuring it out as they go” on LinkedIn. If you’ve ever thought, “I don’t know what I don’t know,” this conversation is for you. We unpack the real cost of guessing, why...
Our Podcast Team
This is brought to you each week by the B2B Growth Co team - Michelle + Lil
Host
Michelle J Raymond
Show Co-Ordinator
Lil Abboud
Reviews
What the people say about us
FINALLY advice for LinkedIn pages
Most LinkedIn advice is geared toward individuals, so as soon as I found this gem of a podcast, I mowed through a dozen episodes in a week. Already overhauled my client’s social strategy and feel excited about social media for the first time in years!
LinkedIn Expert
Michelle is going to be speaking at Uplift Live in March this wise and I’m excited to learn from her and have started subscribing to the podcast ahead of the conference. I haven’t been disappointed. I like the short sharp focus and tips. As a LI trainer myself some of it I know already but it is really good to have a r...
Read MoreFabulous! Informative!
I found this podcast today and thought it may be like many others - lots of sell and not a lot of content but this is very practical. Good content and I found the first podcast of 2024 discussing relevant 2023 podcasts to be very useful. I have subscribed and look forward to catching up with previous podcasts as well ...
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