About Our Podcast
The Social Media for B2B Growth podcast is hosted by international LinkedIn™️ Expert Michelle J Raymond. Each week the show covers the many different ways social media and LinkedIn™️ in particular can be used to grow B2B businesses.
The Only Social Media for Growth B2B Podcast You Want To Listen To
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Recent Episodes
Listen in to these experts share practical insights you can implement today.
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- b2b sales
- linkedin content tips
- b2b community
- thought leadership
- linkedin branding
Fix Your LinkedIn Company Page: 3 Mistakes to Avoid
Most LinkedIn Company Pages don’t fail because of the algorithm. They fail because they drift away from strategy. In this episode, Michelle J Raymond breaks down the three most common types of LinkedIn Company Pages she sees in audits and exactly what to fix first. From neglected “ghost town” pages ...
LinkedIn Just Changed It's Home Feed (This Changes Everything)
On LinkedIn, it’s not about who you know anymore — it’s about what you’re known for. LinkedIn’s home feed has changed how content is distributed, and if you get this right, it’s a huge opportunity for your brand. Key moments in this episode - 00:00 LinkedIn’s feed has changed (March 2026) 02:00 The ...
Employee Advocacy vs Engagement Pods: What’s Real on LinkedIn?
Is employee advocacy just an engagement pod with a company logo? In this episode, Michelle J Raymond breaks down a growing debate on LinkedIn: when teams coordinate engagement through tools like Slack, is that smart marketing or artificial amplification? You’ll learn the difference between engagemen...
Our Podcast Team
This is brought to you each week by the B2B Growth Co team - Michelle + Lil
Host
Michelle J Raymond
Show Co-Ordinator
Lil Abboud
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What the people say about us
Top-tier thinking and guidance on LinkedIn
Michelle is one of the top thinkers on how businesses should use LinkedIn to grow. She is articulate about the interplay between the corporate handle and the employee handles and explains in accessible & clear terms how companies should approach this so they can grow. Success here matters: Linkedin is top social channe...
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Just what I needed
FINALLY advice for LinkedIn pages
Most LinkedIn advice is geared toward individuals, so as soon as I found this gem of a podcast, I mowed through a dozen episodes in a week. Already overhauled my client’s social strategy and feel excited about social media for the first time in years!
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