Episodes
Why Most Corporate LinkedIn Strategies Underperform | B2B Marketing Lessons
Most corporate LinkedIn strategies underperform because social teams are brought in too late. In this episode, Michelle J Raymond speaks with Melissa Dawson from WD about what high-performing corporate social on LinkedIn actually looks like inside large organisations. They explore why treating socia...
Rethinking B2B Marketing on LinkedIn
Is B2B marketing serving customers… or dashboards? In this episode, Michelle J Raymond is joined by Moni Oloyede to question what’s really driving modern B2B strategy. From MQL obsession to attribution models and misunderstood buyer behaviour, this conversation challenges the metrics-first mindset m...
How To Build Real Authority On LinkedIn (Without Faking It)
Are you faking confidence on LinkedIn? In this episode, Michelle J Raymond speaks directly to B2B marketers who feel like they’re “figuring it out as they go” on LinkedIn. If you’ve ever thought, “I don’t know what I don’t know,” this conversation is for you. We unpack the real cost of guessing, why...
How To Build a LinkedIn Company Page That Actually Grows
If you're struggling to grow your LinkedIn Company Page, this episode is for you. In this episode, Michelle J Raymond dives into the essential 4C's framework for growing your LinkedIn Company Page. Key moments in this episode - 00:00 Introduction: Is Your Company Page Built to Grow? 01:10 Understand...
360Brew Explained. Why Reach No Longer Matters on LinkedIn
What is 360Brew? Is it a brand-new LinkedIn algorithm? Does it change your reach? Should B2B marketers change their content strategy? Michelle J Raymond explains in plain English what 360Brew actually is, how it works behind the scenes, and what really matters for growth on LinkedIn in 2026. In this...
Why Your Employee Advocacy Isn’t Working on LinkedIn (And How to Fix It)
If your leaders want control and your employees want nothing to do with LinkedIn, you don’t have a content problem; you have an alignment problem. Michelle J Raymond explains why employee advocacy fails on LinkedIn and what actually gets teams confidently showing up. Learn how Company Pages should l...
LinkedIn Company Pages in 2026 - What B2B Brands Must Stop and Start Doing
Most B2B brands are running their LinkedIn Company Pages like personal profiles, and it’s quietly killing results. In this episode, Michelle J Raymond breaks down the biggest mistakes B2B marketers make with LinkedIn Company Pages and what must change in 2026 to drive real visibility, engagement and...
LinkedIn B2B Marketing in 2026: New Strategies & Changes You Need to Know!
Join Michelle J Raymond as she breaks down the major shifts and strategies for LinkedIn B2B marketing in 2026. From the introduction of 360Brew and the rise of pay-to-play features, to the changing demographics of LinkedIn users, she covers all the essential updates. Discover the importance of revis...
What Brain Science Teaches Us About LinkedIn Marketing
What does brain science really teach us about LinkedIn marketing for B2B marketers ? In this episode of Social Media for B2B Growth , LinkedIn expert Michelle J Raymond is joined by marketing behavioural science specialist Nancy Harhut to break down how emotion, relevance, repetition, and buyer psyc...