Episodes
Why Your B2B Marketing Isn’t Building Buyer Trust (Insights from The B2B Institute)
Why is your B2B marketing reaching buyers but still not building enough trust to move them forward? In this episode, Michelle J Raymond speaks with Vita Molis from The B2B Institute about the credibility gap facing B2B brands. They explore why B2B buying journeys are getting longer, why more deals a...
500K LinkedIn Followers: What Actually Grew This Company Page
LinkedIn Company Pages are supposedly dead. So how did AtkinsRéalis grow more than 500,000 followers in under two years? Michelle J Raymond sits down with Holly Kerr (Global Social Media Lead - AtkinsRéalis) to unpack what actually drove the growth, why posting less became part of the strategy, and ...
AI Won’t Save Your B2B Marketing (It’ll Expose It Faster)
What actually matters in B2B marketing right now? After attending Social Media Marketing World and AI Business World 2026, Michelle J Raymond shares the biggest lessons B2B marketers need to hear about AI, LinkedIn, strategy, thought leadership and why clarity matters more than ever. Because after s...
LinkedIn's Algorithm Didn't Kill Company Pages. Marketers Did...
Another article is doing the rounds saying LinkedIn's algorithm killed Company Pages. It didn’t. Marketers did. In this episode, Michelle J Raymond breaks down why LinkedIn Company Pages are not dead, why most B2B marketing and corporate social teams are using them the wrong way, and what actually d...
Why Your LinkedIn Profile Matters More Than Your Posts (2026 Update)
Most B2B marketers focus on what to post on LinkedIn. But in 2026, your LinkedIn profile matters more than your posts . With changes to the LinkedIn feed, AI visibility, and how expertise is interpreted, your profile is now the clearest signal of what you’re known for — not your content. If LinkedIn...
The B2B Content Waste Problem Nobody Talks About
Most B2B marketing content doesn’t fail because it’s bad. It fails because no one ever sees or uses it. In this episode, Michelle J Raymond is joined by Lee Densmer to break down the real problem behind content waste in B2B marketing — and how to fix it with a smarter content strategy. You’ll learn ...
Fix Your LinkedIn Company Page: 3 Mistakes to Avoid
Most LinkedIn Company Pages don’t fail because of the algorithm. They fail because they drift away from strategy. In this episode, Michelle J Raymond breaks down the three most common types of LinkedIn Company Pages she sees in audits and exactly what to fix first. From neglected “ghost town” pages ...
LinkedIn Just Changed It's Home Feed (This Changes Everything)
On LinkedIn, it’s not about who you know anymore — it’s about what you’re known for. LinkedIn’s home feed has changed how content is distributed, and if you get this right, it’s a huge opportunity for your brand. Key moments in this episode - 00:00 LinkedIn’s feed has changed (March 2026) 02:00 The ...
Employee Advocacy vs Engagement Pods: What’s Real on LinkedIn?
Is employee advocacy just an engagement pod with a company logo? In this episode, Michelle J Raymond breaks down a growing debate on LinkedIn: when teams coordinate engagement through tools like Slack, is that smart marketing or artificial amplification? You’ll learn the difference between engagemen...