Episodes

15 Years on LinkedIn - What I Wish I'd Known Earlier
June 11, 2024x
129
20:5319.38 MB

15 Years on LinkedIn - What I Wish I'd Known Earlier

Join Michelle J Raymond as she reflects on her 15-year journey on LinkedIn, sharing invaluable lessons for employees, creators, and business owners. Learn how to build a powerful LinkedIn community and avoid common pitfalls as she recounts her experiences and the strategies that led to her success....

LinkedIn Algorithm, Automation, AI - Oh My!
June 03, 2024x
128
17:4916.67 MB

LinkedIn Algorithm, Automation, AI - Oh My!

Mastering LinkedIn: Prioritising Customers Over Algorithms. Join us for insights to make your LinkedIn strategy efficient and effective. In this episode we discuss the importance of focusing on actual customers rather than getting consumed by LinkedIn algorithms, automation, and AI tools. Lastly,...

Exciting LinkedIn Company Page Updates & New Features Unveiled
May 28, 2024x
127
17:5324.55 MB

Exciting LinkedIn Company Page Updates & New Features Unveiled

Tune in for all the latest updates and tips to maximise your LinkedIn Company Page's potential. From the enhanced invite feature to the exciting new content sharing feature from RSS feeds, there's a lot to cover. I also delve into LinkedIn's new premium subscription for company pages, weighing its ...

B2B Power Play: Winning Positioning & Messaging with Diane Wiredu
May 21, 2024x
126
35:0132.05 MB

B2B Power Play: Winning Positioning & Messaging with Diane Wiredu

Has your brand drifted out in the sea of same same? Slowly but surely the opportunities that once flowed are now drying up. All is not lost - Michelle J Raymond discusses the power combo of Positioning and Messaging with Diane Wiredu 🦁 . The key moments in this episode are: 00:00 Welcome to the ...

How to Make Your B2B Brand Stand Out on Social Media with JP Hightek
May 14, 2024x
125
34:5231.91 MB

How to Make Your B2B Brand Stand Out on Social Media with JP Hightek

How do you build a social media brand that stands out? Social Media Marketing may not be new, but many B2B businesses are only just starting to embrace the idea of building a digital presence. In this episode, JP Hightek talks about what B2B Marketers and business owners should consider when creati...

How To Use Short Form Video To Grow Your Brand with Jera Bean
May 07, 2024x
124
36:0433.01 MB

How To Use Short Form Video To Grow Your Brand with Jera Bean

With 1.5 Million TikTok followers and another 185K on Instagram with Reels, Jera Bean knows her stuff about short-form videos. With LinkedIn testing a short-form video feed, learning how to harness this format to grow your brand will be necessary. The key moments in this episode are: 00:00 Welcom...

B2B Content Marketing Strategy: What Matters Most in 2024? Guest Robert Rose
April 30, 2024x
123
34:0831.24 MB

B2B Content Marketing Strategy: What Matters Most in 2024? Guest Robert Rose

What's hot and what's not regarding Content Marketing Strategy for B2B Marketers right now? Michelle J Raymond asks Robert Rose his thoughts on some topics that continue to cause debate in content marketing. The key moments in this episode are: 00:00 Welcome to the Social Media for B2B Growth Show ...

The Power of Presence Social Media Tactics for Business Leaders with Katie Brinkley
April 23, 2024x
122
34:3431.64 MB

The Power of Presence Social Media Tactics for Business Leaders with Katie Brinkley

Katie Brinkley joins Michelle J Raymond to explore the vital role of social media in leadership and brand growth. Discover why CEOs and business leaders must maintain an active social media presence, the best practices for choosing platforms that align with their goals, and how innovative content c...

LinkedIn Strategies for Social Media Managers to Enhance Brand Visibility with Latasha James
April 16, 2024x
121
32:5930.18 MB

LinkedIn Strategies for Social Media Managers to Enhance Brand Visibility with Latasha James

Michelle J Raymond and guest Latasha James discuss the trends they see for LinkedIn Marketing. Personal and business brand visibility is the goal, and they share actionable tips on how to get there. The key moments in this episode are : 00:00 Welcome to the Social Media for B2B Growth Show 00:25 Ex...