Episodes
Why No One Follows Your LinkedIn Page (What to Do About It)
Struggling to grow your LinkedIn Company Page? In this episode, LinkedIn strategist Michelle J Raymond shares the top four reasons your Page isn’t gaining traction. From lack of strategy to inconsistent content, and what to do to finally see results. Discover how B2B businesses can get back on trac...
Standing Out on LinkedIn Isn't Actually That Hard (Here's How)
Want to stand out on LinkedIn without resorting to gimmicks? In this episode, Michelle J Raymond shares a simple, practical framework to help B2B marketers discover what makes them different and why it matters. Key moments in this episode - 00:00 - Why being different matters on LinkedIn 01:3...
I Was Wrong About LinkedIn Video. It ACTUALLY Works for B2B Marketing
LinkedIn short form video is it a trend or game-changer for B2B brands? Michelle J Raymond reveals why she changed her mind and now believes LinkedIn is the most underrated video platform for business. In this episode, you'll get the facts, the strategy, and the tools to decide if LinkedIn video is...
Why No One Engages with Your LinkedIn Content (Do This Instead)
If you're struggling with LinkedIn engagement, it's time for some tough love. No more blaming the algorithm - time to look in the mirror. Learn how to understand and serve your audience better, leading to higher engagement and business growth. Perfect for marketers and business owners alike, this p...
Behind the Scenes of My P.A.G.E Advocacy Tour
Global Insights and the P.A.G.E Advocacy Framework for LinkedIn Success Join Coach Michelle J Raymond as she recounts the highlights of the P.A.G.E Advocacy Tour, sharing invaluable insights from Uplift Live in the UK and Social Media Marketing World in the US. From overcoming travel chaos to meeti...
How to Sell on LinkedIn Without Being Salesy
Let's discuss the common misconception that being salesy on LinkedIn is detrimental to business growth. The real problem lies in bad selling practices and here's how to avoid them. Key moments in this episode - 00:00 Being Salesy on LinkedIn 00:32 Global Page Advocacy Tour 01:35 The Real Prob...
What Makes an Awesome LinkedIn B2B Marketer
Let's talk about the 3Cs of an awesome LinkedIn B2B Marketer - curiosity, consistency and connection driven. Key moments in this episode - 00:00 Standing Out in B2B Marketing 00:47 9 Essential Characteristics of B2B Marketing Leaders 03:43 Curiosity 06:19 Consistency 07:28 Connection Driven 1...
How To Use LinkedIn to Land Speaking Gigs (+Get Invited Back!)
Have you wondered how you can use LinkedIn to land dream speaking gigs? LinkedIn expert and international expert Michelle J Raymond shares her journey and practical tips. Key moments in this episode - 00:00 Becoming a Speaker 03:14 From LinkedIn Lives to International Stages 03:57 Owning Your...
LinkedIn Commenting - Too Much or Not Enough?
Tune in to learn how to leverage comments to build your brand and grow your business on LinkedIn. Bonus - Three advanced commenting techniques. Key moments in this episode - 00:00 The Power of LinkedIn Comments 00:54 From Comment to International Speaker 01:58 Commenting on LinkedIn 02:33 How...