Episodes

Join Michelle J Raymond as she breaks down the major shifts and strategies for LinkedIn B2B marketing in 2026. From the introduction of 360Brew and the rise of pay-to-play features, to the changing demographics of LinkedIn users, she covers all the essential updates. Discover the importance of revis...

What does brain science really teach us about LinkedIn marketing for B2B marketers ? In this episode of Social Media for B2B Growth , LinkedIn expert Michelle J Raymond is joined by marketing behavioural science specialist Nancy Harhut to break down how emotion, relevance, repetition, and buyer psyc...

LinkedIn marketing is changing, and many B2B brands are heading into 2026 with the wrong priorities. In this episode, LinkedIn expert Michelle J Raymond is joined by marketing strategist Bec Chappell to unpack a practical B2B marketing reset for LinkedIn in 2026. They explore what businesses need to...

LinkedIn changed the rules in 2025 — fast, unexpectedly, and without warning. In this episode, host Michelle J Raymond breaks down the five major plot twists every B2B marketer needs to understand before planning their 2026 LinkedIn strategy. Key moments in this episode -  00:00 — The wild ...

B2B Marketers are feeling the impact of changes to LinkedIn Company Pages in 2025. Declining reach, falling engagement, confused stakeholders, and pressure to “just make the Page work.” In this episode, Michelle J Raymond sits down with Zoe Bermant to break down what every B2B marketer needs to know...

Why your LinkedIn posts don’t convert and how to fix them. In this episode, we break down the “beige content” problem, why marketers chase likes instead of leads, and the copywriting frameworks that turn LinkedIn content into real B2B conversions. Perfect for anyone looking for higher-impact posts, ...

LinkedIn is changing fast — and if you’re a marketer, creator or professional trying to stay visible, you’ve probably felt it. Engagement is unpredictable. The algorithm feels different. And even top creators with huge audiences are struggling to reach their own followers. In this episode, Coach Mic...

B2B buyers expect fast, human, helpful responses on social media and most brands are failing. In this episode, Michelle J Raymond and social care expert Brooke Sellas break down the best practices for managing customer care across social platforms, increasing responsiveness, and converting conversat...

After 200 episodes of interviewing experts, sharing strategies, and tackling the biggest B2B questions on LinkedIn, it’s finally time to switch things up… I’m stepping into the guest seat. No scripts. No filters. Just me, LinkedIn expert Michelle J Raymond, answering the questions I didn’t prepare f...