In this episode, Michelle J Raymond breaks down why LinkedIn Company Pages still matter, how they actually work in today’s LinkedIn feed, and what B2B marketers and corporate social teams need to fix.
You’ll also see why ManyChat’s LinkedIn Company Page strategy is working—and what you can learn from it.
If you’re responsible for a LinkedIn Company Page, or B2B social media strategy, this is essential listening.
Key moments in this episode -
00:00 LinkedIn didn’t kill Company Pages
00:32 The real problem with LinkedIn Pages
01:45 Why Company Pages get low reach
03:20 What LinkedIn Company Pages are for
05:10 Where most LinkedIn Pages fail
07:05 ManyChat LinkedIn strategy explained
09:10 Why Most Company Pages feel boring
10:45 How to fix your LinkedIn Page
12:30 Page advocacy and comments strategy
14:00 Final thoughts on LinkedIn Company Pages
Who this is for: B2B marketing teams, corporate social media managers, Company Page admins, and anyone responsible for LinkedIn strategy.
#linkedincompanypage #b2bmarketing #b2bgrowth