In this episode, Michelle J Raymond is joined by Lee Densmer to unpack the real reason behind content waste in B2B marketing — and what high-performing teams do differently.
You’ll learn how to build a content strategy that actually works across LinkedIn, sales and marketing, so your best ideas don’t disappear after one post.
If you’re responsible for LinkedIn, content marketing or demand generation, this is a must-watch.
Key moments in this episode -
00:00 Why most B2B content goes to waste
01:00 What content waste actually looks like
03:50 Why even good content fails
06:00 The real fix: aligning sales and marketing
09:00 How to repurpose one idea across channels
13:15 Why repetition builds authority on LinkedIn
18:10 What a strong B2B content system looks like
23:40 Where to start fixing your content strategy
Connect With Michelle J Raymond 👇
https://www.linkedin.com/in/michellejraymond/
Subscribe to our newsletter so you never miss a LinkedIn update 👇 https://b2bgrowthco.com/newsletter/
#LinkedIn #B2BMarketing #ContentMarketing