Danielle Guzman

I work with brands to create strategies, develop content, build communities and lead conversations.

By day I head up social media for one of the world’s best management consulting firms, Mercer.

I work with employees across the globe, equip them with the knowhow, skills and the ‘je ne sais quoi’ to share their points of view on social media, build their professional brands and drive real business value.

The results speak for themselves.

I’ve amassed a community of more than 150 influencers organically for the brand, built on trust and reciprocal value exchange without spending a dime. Delivered 4000% growth in brand reach over a three year period and 10x the number of clicks to company owned pages. I demonstrate every day the power of employee advocacy, driving more than 60% of all social media results for the organization through people. It's no surprise that people are an organization’s most competitive advantage.

When not in the office I am a Future of Work creator and conversation leader. I partner with individuals and organizations, from startups to Fortune 100 brands, creating content that sparks dialogue and action through sharing experiences and insights that connect people and brands.

One thing is consistent across all that I do and that’s my purpose and passion for my work, and my focus on leading by giving and bringing out the best in people. Throughout all my content I focus on encouraging people to try new things, giving people input on things that affect them, providing a safe space for learning, and finding out what motivates people.

Outside of work I love to spend time with my Australian Cobberdogs Syrup and Waffles, walk my daughter to school every day, and travel with my family. Fun fact: I crowd-sourced the decision to get both puppies right here on LinkedIn!

Want to connect and collaborate?

✅ Reach out to me for brand partnership opportunities

✅ Speaking opportunities

✅ Career coaching and mentorship

 guzmandanielle@yahoo.com