Social Media for B2B Growth with Michelle J Raymond
ocial Media for B2B Growth is the podcast for B2B marketers who want LinkedIn insight — not hacks.
Hosted by Michelle J Raymond, a globally recognised LinkedIn Company Page strategist and founder of B2B Growth Co, this podcast focuses on how B2B organisations use LinkedIn as a strategic business channel.
Most episodes are solo insights from Michelle, based on real-world work with B2B marketing teams, leaders, and sales organisations. The emphasis is on clarity, relevance, and sustainable growth — not trends, recycled ideas, or empty advice.
The show is built around a company page–led approach, scaled through employee advocacy, helping B2B teams:
• Build credibility and trust on LinkedIn
• Align company pages and personal profiles
• Support demand, sales conversations, and long buying cycles
• Make better decisions with limited time and resources
This is not a podcast about chasing algorithms or shortcuts. It’s about using LinkedIn properly as part of a wider B2B growth strategy.
If you’re responsible for LinkedIn performance inside a B2B organisation and want clear thinking you can actually apply, this podcast is for you.
B2B Growth. No hacks.
Got a question you want answered? Connect with Michelle J Raymond on LinkedIn or email support@b2bgrowthco.com
Cheers
Employee Advocacy Is More Than Content Distribution On LinkedIn
Employee advocacy is more than asking your team to share company posts on LinkedIn. For B2B organisations, the real opportunity is using employee advocacy, LinkedIn Company Pages and social media strategy to build trust before buyers are ready to speak to sales. In this episode of Social Media for B...
Why Your B2B Marketing Isn’t Building Buyer Trust (Insights from The B2B Institute)
Why is your B2B marketing reaching buyers but still not building enough trust to move them forward? In this episode, Michelle J Raymond speaks with Vita Molis from The B2B Institute about the credibility gap facing B2B brands. They explore why B2B buying journeys are getting longer, why more deals a...
500K LinkedIn Followers: What Actually Grew This Company Page
LinkedIn Company Pages are supposedly dead. So how did AtkinsRéalis grow more than 500,000 followers in under two years? Michelle J Raymond sits down with Holly Kerr (Global Social Media Lead - AtkinsRéalis) to unpack what actually drove the growth, why posting less became part of the strategy, and ...
AI Won’t Save Your B2B Marketing (It’ll Expose It Faster)
What actually matters in B2B marketing right now? After attending Social Media Marketing World and AI Business World 2026, Michelle J Raymond shares the biggest lessons B2B marketers need to hear about AI, LinkedIn, strategy, thought leadership and why clarity matters more than ever. Because after s...
LinkedIn's Algorithm Didn't Kill Company Pages. Marketers Did...
Another article is doing the rounds saying LinkedIn's algorithm killed Company Pages. It didn’t. Marketers did. In this episode, Michelle J Raymond breaks down why LinkedIn Company Pages are not dead, why most B2B marketing and corporate social teams are using them the wrong way, and what actually d...