Social Media for B2B Growth with Michelle J Raymond
ocial Media for B2B Growth is the podcast for B2B marketers who want LinkedIn insight — not hacks.
Hosted by Michelle J Raymond, a globally recognised LinkedIn Company Page strategist and founder of B2B Growth Co, this podcast focuses on how B2B organisations use LinkedIn as a strategic business channel.
Most episodes are solo insights from Michelle, based on real-world work with B2B marketing teams, leaders, and sales organisations. The emphasis is on clarity, relevance, and sustainable growth — not trends, recycled ideas, or empty advice.
The show is built around a company page–led approach, scaled through employee advocacy, helping B2B teams:
• Build credibility and trust on LinkedIn
• Align company pages and personal profiles
• Support demand, sales conversations, and long buying cycles
• Make better decisions with limited time and resources
This is not a podcast about chasing algorithms or shortcuts. It’s about using LinkedIn properly as part of a wider B2B growth strategy.
If you’re responsible for LinkedIn performance inside a B2B organisation and want clear thinking you can actually apply, this podcast is for you.
B2B Growth. No hacks.
Got a question you want answered? Connect with Michelle J Raymond on LinkedIn or email support@b2bgrowthco.com
Cheers
LinkedIn's Algorithm Didn't Kill Company Pages. Marketers Did...
Another article is doing the rounds saying LinkedIn's algorithm killed Company Pages. It didn’t. Marketers did. In this episode, Michelle J Raymond breaks down why LinkedIn Company Pages are not dead, why most B2B marketing and corporate social teams are using them the wrong way, and what actually d...
Why Your LinkedIn Profile Matters More Than Your Posts (2026 Update)
Most B2B marketers focus on what to post on LinkedIn. But in 2026, your LinkedIn profile matters more than your posts . With changes to the LinkedIn feed, AI visibility, and how expertise is interpreted, your profile is now the clearest signal of what you’re known for — not your content. If LinkedIn...
The B2B Content Waste Problem Nobody Talks About
Most B2B marketing content doesn’t fail because it’s bad. It fails because no one ever sees or uses it. In this episode, Michelle J Raymond is joined by Lee Densmer to break down the real problem behind content waste in B2B marketing — and how to fix it with a smarter content strategy. You’ll learn ...
Fix Your LinkedIn Company Page: 3 Mistakes to Avoid
Most LinkedIn Company Pages don’t fail because of the algorithm. They fail because they drift away from strategy. In this episode, Michelle J Raymond breaks down the three most common types of LinkedIn Company Pages she sees in audits and exactly what to fix first. From neglected “ghost town” pages ...
LinkedIn Just Changed It's Home Feed (This Changes Everything)
On LinkedIn, it’s not about who you know anymore — it’s about what you’re known for. LinkedIn’s home feed has changed how content is distributed, and if you get this right, it’s a huge opportunity for your brand. Key moments in this episode - 00:00 LinkedIn’s feed has changed (March 2026) 02:00 The ...