Melissa Packham is a brand-centred strategist, who leverages nearly two decades of marketing experience to guide businesses in finding clarity, making agile decisions, and building standout brands sustainably and ethically. With deep empathy, strong commercial acumen, and an infectious enthusiasm for positive change, Melissa inspires action and empowers clients to create value and meaningful impact.
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Beyond Profit: How Purpose-Driven Brand Values Shape B2B Futures with Melissa Packham
What is a brand led business strategy and why does it matter for B2B businesses in 2023? This week's guest Melissa Packham shares how brands that are led by their values can navigate uncertain times. The key moments in this episode are: 00:00:00 Introduction 00:01:23 Why are values an important pa...