Kerry-Ann is a financial services marketer, currently leading the marketing function at JMMB (Financial) Group, which has operations across the Caribbean, with headquarters in Kingston, Jamaica, where she’s currently based.
A firm believer in the need to implement creative, out-of-the-box marketing strategies, to drive deeper customer and employee engagement that creates the win for brands; her current role as Group Chief Marketing Officer includes the overall leadership of marketing strategy development
and execution, including customer insight management.
Kerry-Ann is also the producer and host of The Internal Marketing Podcast; a personal project where she supports the business leadership community by hosting discussions with various subject matter experts in internal marketing and employee advocacy.
Specifically, her aim is to ‘flip the marketing conversation’ to focus on how companies can market internally (to their employees), to ultimately engage and empower them to become advocates of the company brand.
Kerry-Ann has an MBA in Marketing from the Robert H. Smith School of Business, University of Maryland, College Park, Maryland, U.S.A.
Related Episodes
Inside Influence: Empowering Employees as B2B Brand Advocates with Kerry-Ann Betton Stimpson
Have you considered that the best thing you can do for your business is to turn your employees into influencers? No one knows the company better and there isn't the level of doubt that arises with paid influencer marketing. "Employees are the most effective influencers for a company brand,” ...