Bill Sherman

Bill is a seasoned B2B thought leadership strategist who knows how to take good ideas to scale.

He serves as a thought leadership consultant for clients who want to use thought leadership to get attention for their ideas, create impact, and generate revenue. He is the co-host of the podcast “Leveraging Thought Leadership" which interviews people responsible for their organization's thought leadership.

Over his career, Bill consulted with Fortune 500 and Global 1000 organizations that wanted to achieve impact by communicating powerful ideas that get people to think and act differently. Use cases include using thought leadership for B2B marketing to fill the sales pipeline and internal organizational transformation.

Very few people go to school to become a thought leadership consultant. Like most thought leadership practitioners, Bill initially stumbled into the world in 2003 when a C-level exec at a F500 company asked him "how can I take the ideas in the book to scale?" Bill quickly discovered that he loved the worlds of independent and organizational thought leadership.

Over the years, he's developed a number of cross-disciplinary skills: including b2b marketing, marketing strategy, organizational design, strategic HR, product design, and the psychology of influence.

Skills: thought leadership strategy, thought leadership marketing, thought leadership campaigns, content mapping, and brand positioning.