Unlocking the Power of YouTube: How to Start a Video Podcast with Zach Mitchem

TRANSCRIPT

Michelle J Raymond: [00:00:00] A global greetings to everyone joining The Good For Business Show. I'm your host, Michelle J Raymond, and this week I'm joined by one of my close connections of recent times. Zach Mitchem, welcome to the show.

Zach Mitchem: Appreciate it. Thanks for having me on. I've loved meeting with you, talking with you.

Michelle J Raymond: It's so cool because, I kind of go from just connecting to, "Hey, I really like you, you know your stuff. Can you come on my show?" And you're like, Yes, Michelle, we're gonna jump in here and do this. I thank you for being the yes person that jumps at these opportunities.

 For people that haven't met you before, who are you, what do you do and who do you help?

Zach Mitchem: Yeah, so my name's Zach Mitchem, I'm YouTube strategist. I love helping, businesses, professionals, if what? Personal brand, anything like that on YouTube. I love working with people that have a video podcast.

 YouTube for me is kind of the centre of everything cause it, it lives forever and it can kind of build all this stuff to help you build your business, get clients and all that. if you're trying to build a business or personal brand with YouTube, I'm your guy.

Michelle J Raymond: I love it. So I [00:01:00] started to build a YouTube channel a while back, and it wasn't a primary focus when I first started, but over time, what I got really present to and why I'm focusing more on it is because I was sick of creating posts on LinkedIn that disappeared down the feed, like yesterday's news. 48 hours later, they were gone. Never to be seen again. And some of my best works literally just went down the home feed drain. And so I thought, how am I gonna keep my content alive for longer? And, YouTube was a definite you know, way that I could make sure that things were searchable and could be found well into the future. Do you get still people watching videos that you've put out there from ages ago? Like what is the lifespan of content on YouTube? Is it literally forever?

Zach Mitchem: Yeah, Honestly, unless it's not very timely, it usually is. If you look at some of the best clients that I've worked with, their best videos or the videos they get, the most views are multiple years old, and sometimes if they've been on there that long, [00:02:00] nine, ten years old that are still getting views.

So it really is, as long as it's still relevant and people still like the content, it's forever. Like on LinkedIn, you have amazing content that I know people would still like, but LinkedIn doesn't show it anymore. But YouTube would.

Michelle J Raymond: Yeah. And it's searchable. That's one of the downfalls I think on LinkedIn is, it's hard to go back and find these things.

But I wanna ask you a question 'cause I'm sure that people are kind of scratching their heads going, What's a video podcast ? We get the podcast, they're probably listening into this when it turns into the Good for Business Show podcast. But what's a video podcast act like? What's the difference?

Zach Mitchem: Yeah, so I, I get this question a lot and some point, when I give the definition, some people are like, Oh yeah, that makes sense. Others like, No It's over here. So my definition of video podcast is, a show that can be enjoyed with video and just by audio. So a lot of my YouTube videos, if I'm showing like equipment or gear, things like that, I'm talking through it, you're gonna be lost if it's audio.

But some of it, the experience will be better with video, but you can absolutely just listen to [00:03:00] it. And you do treat them differently. Like the only true video podcast would be like, Spotify allows you to upload video. With your podcast, but it has the downsides of both podcasts and the downsides of YouTube.

So I don't really talk about that much, but it's a show that you can enjoy both the video and audio.

Michelle J Raymond: And is there a particular age group that you find enjoys video or is it universal?

Zach Mitchem: Yeah, I think there's, I'm trying to remember the company around the city, but they. Quit or send out questionnaires on podcasts who listens, what they listen to, how they prefer it, and they found that it was 60%, I think the last time they did it, that preferred video with podcasts.

And so it's, I think it's universal. If I look at statistics across my channels, clients, channels, I find people from, you know, the lowest they track like 12 all the way up to 65 plus they like video. Video is more visual, kind of allows you to learn a little bit better. And it just, even if you're not watching the video, which is kind of funny with YouTube podcasts, you wanna see it at first.

You wanna kind of [00:04:00] trust the person. Like, can I trust you? How do you look? How do you present yourself? Okay, good. Now I'm just gonna listen . But it does help.

Michelle J Raymond: That's what I love about it, is it's like you come to life. Like I love writing. It's one of my favorite forms of content to do.

But the fact is you can't see me, feel me, get that energy across no matter what words I use, And I wish it could be that. For me, the other thing is I love video because it can be repurposed in so many different ways. And when I'm creating as much content as I am, not only do I want it to live for as long as possible, I want it to be able to be repurposed in lots of different ways.

So that's kind of how I jumped into it. But you help businesses with video podcasts as well? What does that look like? How can you help a business with a video podcast?

Zach Mitchem: I think the biggest thing that I see here is. So many businesses we have Gary V giving the advice of post everywhere, post ten times a day or more. And it can work. It can work for brand awareness, but the problem is I see too many clients or too many businesses posting [00:05:00] and they're just posting because they know they're supposed to. Like, they don't really like, Okay, this. The goal of this post is to do this, or the goal of this channel is to do this.

So when I'm looking at a YouTube channel, I'm saying, Okay, are we getting more clients this way? Are we getting brand awareness? Are we building your email list? Are we selling courses? What? What are we doing? And so we need to have pieces of content that support that goal, but also pieces of content that just straight up give value so people know I can trust you. It's an art in a science kind of balancing both of these. So you're not posting ads on YouTube, but you're also not posting all of the value without capturing, something in return.

Michelle J Raymond: And what I got out of our first conversation was literally, you are probably the guy that spent 10,000 hours to become an expert digging into YouTube to work out what works.

So I'm gonna pick your brain over the next, 25 minutes or so to get some of that knowledge out of you. And I'm gonna start with something that I actually, this is a question just for me. I'm not gonna lie I make these conversations [00:06:00] so that other people can listen into answers I want. But if we've got a YouTube video podcast versus a YouTube video, now we've got YouTube live and we've got YouTube shorts help us out.

Like, when do I use which, what's the difference? Can you give us a quick overview?

Zach Mitchem: Yeah, absolutely. So for this, for me, for the core of anything, I would say start with a video podcast. If you are building a personal brand, you're building your business. We need to see you as the expert. We need to learn from you.

And so an hour long video of you, either solo, sharing wisdom, knowledge, your journey, having someone on coaching and consulting them, asking questions. I mean, interviewing guests is great, but it shows that you're a good interviewer or host, you're bringing in their expertise, which is great, but you wanna balance that with some of these other ones.

But the reason I like these is 'cause they're longer, the fastest growing segment of videos on YouTube is an hour plus. One to three hours is where I'd recommend you be. And so it's a little difficult 'cause you do at that beginning, have to keep people's attention for the first three, four, or five minutes. If you can do [00:07:00] that, they'll watch the rest.

If you mess up here, then the rest doesn't really matter. But if you get that right, YouTube loves those videos cause they can show more ads. They do grow slower, but over time they get more views long term. YouTube videos, I shorten that into like the 15 minute range is where I would say most of the people listening to this wanna post in.

That's if you have a specific question, you wanna dig into something, you wanna be searchable. It's utilitarian of some sort. How do I do X? Those are your SEO keywords, searchable videos, the podcast, you want YouTube to suggest those. 70% of views on YouTube are from it, suggesting the next video.

That's why I want you to focus there. 30% is the search, and so search is great, but you don't wanna focus there otherwise you're kind of ignoring the bulk of it. Going down, we have YouTube live. I really don't recommend you to go live on YouTube unless you have something that's timely. If you're like, Hey, I don't care if this video's dead in a week because I was able to talk about my book or a special deal I have going on, or my event, something like that.

There are [00:08:00] exceptions, but YouTube doesn't promote lives like it does the other videos. And then shorts. I kind of get a little bit of flack, I guess for this, because I'm, all the data I have access to, whether it's me or my business partner, Evan Carmichael has invested my business and we work together.

The data's not amazing for taking those people to long form, but that doesn't mean they don't have a purpose. And so usually I'm saying don't post shorts. But I'm saying that in the fact of like, ideally you're posting seven one hour videos a week.. You don't wanna post more than one a day. I can't do that.

Most people can't do that, if you're a bigger business, you have a team, you can do that. If you're gonna post nothing or you're gonna post a short, definitely post a short, you're gonna get views, you're gonna get some subscribers. It is going to help. It's not as good as posting an hour long video. Or maybe you have 15 or 20 minute video .But if the option is no post or a short, absolutely post a short.

Michelle J Raymond: Yeah. We're gonna do what we can get done and I've obviously learned something today about lives and I might change my strategy around how I stream this and The [00:09:00] Good for Business Show when I'm recording it. I appreciate those insider tips that you've given us because, it can be complicated when you look at YouTube.

It's something that I, probably should have known. Just like LinkedIn, there's so many intricacies that yes, you can upload a video and yes, you can write the description and that's all easy to do and it's pretty easy to set up a channel that's all fine. But then I discovered there's so many other things behind the scenes that really impact how far my video content went.

And when I started to learn that, I was like, Whoa, Michelle. Like this is not just a hahaha, let's just post a video and off we go. And I should know better, right? I teach people the same thing on LinkedIn. The, all the intricacies that make the difference. But yeah, strategy first, goals first. I love that you said that we're so totally aligned on those side of things.

 So I've got my YouTube channel, I'm creating videos I've got that going on. How does it actually help me to grow my brand, be it personal or the company brand? Like how does that work?

Zach Mitchem: Yeah, I [00:10:00] think there's a lot here. I think if people are finding you on any social, you're helping to get them to know, like and trust you Daniel Priestly, he wrote "Key Person of Influence", loved that book, but he talked about having seven hours of interaction and 11 touch points with someone before you'll know, like, and trust them well enough to buy their course or buy their book. Depends on the price point, obviously, but that's really kind of where you want to be in order to interact with someone without actually having to interact with them.

And maybe in person as well. But that kind of sets a basis. So if you're watching seven one hour podcasts you're pretty well there and if you like me and trust me or not. Like it you can make a pretty good decision after that. If you're on TikTok and you're scrolling through, I do have, I don't even know, 500 videos on there.

Even if you watched all 500 of those, maybe, if, you know, like and trust me, but they're such small snippets, like I'm all over the place because I'm trying to give you value in 10, 15, 30 seconds and it's difficult. And so if you're creating these longer videos, you can figure out if I can help you [00:11:00] or not.

You can figure out those things. And hopefully if I've done this right I've taken up a box in your brain where it's like, Hey, this person was just talking to me. They want to build their personal brand with a YouTube podcast. Zach's the guy. Or, I wanna grow on LinkedIn and really do my thing Michelle's my gal. If you can take up that box, people will remember you. Whether they need your servicers or not. So on YouTube, it lives forever and it YouTube does the work for you. It goes in, it suggests people to watch your content. I think it's the best place to really build your personal or your business brand.

Michelle J Raymond: I love that even if I jump onto YouTube and I wanna look up something completely unrelated to the services that you do, that first screen that greets me because I'm following your channel, there's always like a thumbnail that pops up with your face that says, Hey, Zach's just released this video and it's easy for me to kind of get sidetracked. I'm a sidetracked Sam that's like, Ooh, look over here, shiny thing. I wanna go and see that, what's, been happening out on these channels as I'm looking for something [00:12:00] else and down the rabbit hole I go. For me, that whole helping you to stay top of mind, which I think is really important.

I've been rightly or wrongly using my channel to answer lots of frequently asked questions that I get. So being the company page person, lots of people come to me and ask very similar questions regularly, and they might be just little ones, people don't want full training, but I want them to know that I know my stuff. I'm probably the person that you mentioned before that sits in the 15 minute how to style videos at this point. I haven't ventured into the one hour long shows. I've done a half an hour one. The one hour show, I think listening to you just before, showing my credibility is like the next step up for me.

And yes, I've had lots of guests and I love them all. But yeah, just really showing my expertise in that deep dive, I think is what you are saying. Like really show people what you know about your stuff. So is there anything else that you wanna add on that one?

What [00:13:00] other types of videos might help to build brand awareness? Is there a particular style that works best?

Zach Mitchem: I think it's, there's a couple of factors that play here. One is what do you enjoy making? If you want consulting clients and coaching clients, show people you can, bring people on, help them with their LinkedIn, consult, coach with them and just enjoy making it . If you don't like making that content, or if that's difficult for you for whatever reason.

Find something that is like, just because one to three hour videos is the best or the fastest growing doesn't mean it's the best for you. And so I think that's the hard thing here. It's like giving very general advice, but each person gets to decide, Hey love doing this. Like I was doing hour long solo podcast and I'm finding it's a little bit harder for me to sit there for an hour and just keep going.

I can do a half hour easy, 45 minutes and you get to the hour mark. And I'm just Okay, where do I go next? If someone asks me questions, I could go for three hours. That's easy. But it's figuring out what you like to make and what is showing, what you want to actually have happened.

Cuz if you have a business goal, you have a personal goal. We need to [00:14:00] see something that allows you to accomplish that. The coaching, if you wanna sell books or your services, things like that. So I think it's to really figure out what you want and then make sure that you're consistent with YouTube. I think we, we have all of these platforms and we go all over the place. Whatever platforms you're gonna be on, just be consistent there. People will appreciate that.

Michelle J Raymond: What does consistent look like on YouTube? Is it once a week, twice a week? Like what kind of consistency does YouTube like?

Zach Mitchem: Yeah, so the absolute best thing you can do is post once a day. That is. Best thing you don't post anymore than that because one of the features of YouTube is to show your newer videos in browse features and you can kind of push videos off earlier if you're posting too frequently. So I wouldn't post more than once a day, but I wouldn't post any less than once a week either.

Like you can, there are channels that have grown massive by posting once a month, I think is once every other month maybe is the least frequently that I've seen, but they're spending. 60, 80 [00:15:00] hours on those videos. Those are , very well produced videos. So that can happen. But the rule, I would say, post as frequently as you can, one to three times a week is probably where I'd want most people that I'm working with.

Michelle J Raymond: Now I'm gonna ask you another question, which is another personal question which I'm going off script here. What is a reasonable number of followers for a channel like, 'cause I get on there and it seems like everybody else has got a million. I think I'm coming up to 500. That to me has been a journey to get there.

It's not as easy to grow cause obviously it's not my primary platform. But if I'm coming up to 500, like where is a good number? And I know you're probably gonna answer it and say, well, depends what your niche is and your audience, okay, so I'm gonna probably answer my own question a little bit, but like if I'm at 500 and everybody else feels like they're at, hundreds of thousands or even millions. Like where do the stats fit? Not my perception.

Zach Mitchem: Yeah. So I'll give you stats, answer, and then I'll give you kind of, it depends answer. [00:16:00] Statistically, 80% of channels have less than a thousand subscribers. So if you hit a thousand, you're in the top 20%.

I think it drops to top 10%. It's like 10,000. And there's only, I think it's 30,000 channels. Maybe it's in America that have over a hundred thousand. It's very small percent. Like if you have over a hundred thousand, your top 1% of the 1%, so don't think you have to have that many. You're doing a lot better than you think you are.

And usually it takes two years to get to a thousand subscribers on average. And that's by posting schedule, but, It's not about the subscribers. I made $15,000 on a channel, like first 10 months. The last three months of months seven through 10. I had 600 subscribers. Ended with a thousand and I made 15 grand in those three months.

 It's not about how many subscribers. Maybe it's for you. Maybe your goal is a million subscribers and that's what matters. But that's why I like working with businesses or personal brands 'cause there's another number behind it that really matters. And If you stick at 500, but you are [00:17:00] so niche down in your services, like you're able to build a million dollar in your business, do you really need more? Probably not, but you're focused on just adsense, and that's the only thing that's coming through and you're in a bad niche. Maybe you do need a million subscribers.

Michelle J Raymond: For me, what I discovered was obviously I'm best known for company pages on LinkedIn and I recognize that, for a long time I was the only one and probably still to a bigger degree, still the only one talking about company pages. What I discovered was why not create a YouTube channel that talks about just company pages? And this is where I wanna tighten it up a little bit. And obviously the advice that you are giving today has made my mind start going and the wheels are turning and I've got some ideas, but I don't expect a big number.

And it's again, not my primary goal, but what I've noticed now that I'm sitting around that 500 mark. What's been happening is I can see more comments on the videos, I can see more questions coming through, and I've had a couple of people start to [00:18:00] reach out to me and say, I saw this on the YouTube channel and now I'm coming to find you on LinkedIn.

And so that was part of my, you know, being discovered on other platforms and bringing people back to my, primary platform being LinkedIn.. But obviously there's reminders keep popping up from YouTube saying if you get to 1,000 and four thousand watch hours, then you can start to earn money from it.

 In the beginning I was like how do I even get a hundred? But it's like everything. You have to start at zero and you have to have patience to get to the 500, get to the 1000, and be okay that there's no feedback coming, and I think that's the hard part. There is no vanity metrics in the beginning that make you want to keep going.

Zach Mitchem: Yeah, Absolutely.

Michelle J Raymond: Any advice for people starting out that are in that position?

Zach Mitchem: There's a couple things. One, invest in yourself as far as like education. I think the biggest thing that I did was I learned. I spent a lot of time learning how to make my stuff look [00:19:00] better, sound better, practice making those crappy videos I made when I started this channel.

So my, We are Video Makers, Zach Mitchem channel's only I guess it's about a year old now. But I made 30 videos, which most of them have been unlisted cause they were, they're on topics I don't really cover anymore and don't fit the brand. That's really the only time I think you should take them down.

But I made 30 videos in six weeks and like video videos, five, 10 minutes not hour long, but I really had to learn my voice. I had to practice, even though I had already made before I started this channel, probably 500 videos I had to kind of relearn for what I was doing now and so know that your first videos aren't gonna be great, and it's okay.

You're practicing, you're learning, you're growing. And sorry, I don't want a million subscribers when I'm learning and I'm tripping over myself and I'm trying to figure all this out. Like it, it's okay I only have a few hundred. But when you do finally get that stride, when you do start to get there, and learn what good content is you'll grow. You really will. And the other thing, when you're talking through that you know what you're doing with your channel.

One thing for beginners, I say pick three shows. So [00:20:00] like for you, LinkedIn company pages, everything about that can be one show you're podcast because it is the same audience. That can be one and then maybe you doing consulting or one on one or like sharing your wisdom knowledge. You have three pillars, three shows that all help the same audience. If you have a different audience, you probably need a different channel, but as long as it's the same audience, these three shows are going to keep people coming back because they're gonna dive really deep on the LinkedIn company pages and be like, Okay, I'm good but I don't know how to do this over here.

Or like, I really need some help over here on LinkedIn. Still. They can kind of travel through, give their brain a little bit of a break and still, stay in your ecosystem of content.

Michelle J Raymond: Say you've inspired some people that are listening in today and they wanna get started with a video podcast. What do they need? Where do we start? And yeah, what are the typical things that people skip and don't pay attention to that you think, Hey, get this right and it'll set you up for success in the

Zach Mitchem: future?

That's a good question. Actually, tomorrow, I'm [00:21:00] posting a video on how to set up a video podcast studio from like no budget to medium budget. I'm not going over my studio. I'm gonna do another video on that. But most people think, Okay, I need to get the camera, I need to get the light, I need to get the microphone. When I started, I used my phone, which works really well. Especially if you have even just a somewhat recent smartphone, you can get really good video that way.

Microphone, I do recommend spending more on that. You don't have to, but if you're going to spend on something, should be a microphone and then lighting. Do you need it? It's helpful. But you can use a light, like a window and just position it, right? So what do you need to get started? You probably have most of what you need, probably invest in a microphone.

What I would recommend is that learn how to use what you have. So before you go buy a camera, before you go, upgrading a bunch of things, record with your phone, if you can get the lighting to look good with just your phone. You're gonna be able to do it with a camera as well. Like one of the things I really at the time is like, I just need a camera. I don't wanna have to use my phone, but I'm really glad I had to spend six months [00:22:00] learning how to make things look good on something that doesn't look quite as good. Cause I had to try harder, I had to learn more and when I got the camera it was easier. And if you already have those things like. You're good to go.

I would either hire an editor or learn some basic editing. I think that is important. But you don't have to have a crazy setup. I do have, I think it's like $35,000 worth a year, and here it's, it is been a journey. Like this is what I love to do, but when I started I had $500 worth of stuff.

So you can start with what you have. The one note on there people get wrong is they'll buy a, like a shotgun microphone. And I don't think if you're starting a podcast, you're not gonna make this mistake hopefully, But like the long tube microphones, buy some sort of dynamic microphone ,it'll reject noise better and you'll sound a lot better.

That's one of the biggest mistakes I made. I have 22 microphones and it took me too long to figure out dynamic microphones.

Michelle J Raymond: What is the microphone that you are currently using?

Zach Mitchem: So this one is the Hele PR 40. It's one of my favorite podcast microphones.

I do, I mean I have an entire desk over [00:23:00] there of microphones and like I have two boom arms cuz I throw other microphones on and do reviews and like, if you want a budget microphone, the Sampson Q9U that's probably what I would recommend for budget This is not even close to budget . But yeah good question.

Michelle J Raymond: I love that. And that's the thing, it doesn't take a lot to actually get started to set up the channel and there is a lot of learning along the way as we go, that's for sure. One other tip that I'm gonna give people that are listening in today. I highly recommend go to Zach's profile, there's two things that you're gonna do. Top right hand side underneath the cover image, there's a bell. Click on that so you get notified of the posts that are coming that are gonna show the setups that you can use if you wanna get started. And he has so much great content. There's a reason that I have the bell turned on for Zach, cause I always get so much value.

The second thing that you're gonna do, he has a link there where you can download a free course and it's just jam packed full of things that you can [00:24:00] learn for free. Let me say that again for free. And it's just crazy. So I really encourage people to go to his profile and do those two things.

So as we come around, I'm gonna ask you what makes a great video podcast. So let's start with a couple of things. I'm gonna go through a couple of questions, thumbnails. How much attention do I need to give to them?

Zach Mitchem: As far as everything other than making your content, they should get the most attention. It is by far the most important thing for teaching YouTube that like, cuz you want consistency. If someone clicks on it and then they click on another and another YouTube learns, they watch your content over, so we're gonna suggest it more. So if you're gonna focus on anything, tags, titles, description, thumbnails number one.

Michelle J Raymond: Thumbnails number one. Okay. YouTube's built on from what I can figure out, watch time. The longer that you keep people watching your videos, the better the outcome for everybody. How do I make a good video? How do I keep people [00:25:00] watching?

Zach Mitchem: Yeah, so I think this is the biggest mistake. People in the podcast world make when coming over to YouTube is, in podcast I know I'm gonna be here.

There's gonna be ad at the beginning. We're gonna be a little slow getting in. We're gonna introduce the guest. On YouTube I like to pull a clip from the last third, like a gold nugget that's like really controversial. Just like. Whoa, what's going on here? Put it at the beginning, maybe 15 to 30 seconds, and then cut as much fluff as you can in the beginning.

Get right into the value, because when people are clicking on your video, they're wondering, is this the right video for me? Like, am I in the right place? If you can get that first three minutes of people watching, They're gonna watch the rest of the time. And that's why YouTube likes long videos, because if you have an hour long video, it's a lot easier to get a 20 minute average watch time than if you have a 10 minute video, which you can't get 20 minutes.

Michelle J Raymond: Any other tips for making a great video podcast that you'd add in?

Zach Mitchem: Yeah, I think share your secret sauce, share your expertise like the, for me, And I love Alex S's [00:26:00] how he puts this, but he give away all of the information and sell the implementation. Like it, it feels like you, you're like giving something valuable away cuz you are.

But the point is, those people that you actually want to work with are gonna take that value and say, There's no way I wanna do this. I know that this person knows what they're talking about because all of that made perfect sense to me. So I'm gonna hire them. Everyone else that's gonna take the time to watch 27 of your videos and figure this thing out, you don't wanna work with them anyway cause they're not gonna be a great client.

So give everything away and the best clients will find you. And don't be afraid to be, you don't have to be buttoned up. You don't have to copy someone else. Put your personality in there and let people connect with.

Michelle J Raymond: I love it. I call that being your digital twin. We don't want a YouTube version of you and an offline version.

We don't want a LinkedIn version being different to a YouTube version. Just be your digital twin, bring it .You know that's who you are. That's what people will find offline. There's nothing weirder than when someone [00:27:00] appears one way and then you get to speak to them in a Zoom call or something and you're like whoa, what's going on here? There's a disconnect. It's a little weird.

Zach, I'm really appreciative of everything that you've shared, and as I said at the beginning, this was completely something that I wanted to pick your brain because I know that you have spent so much time researching and you really know your stuff. Not just from research, but because you're creating, So tell people what's the YouTube channel name that they can come and find you so that they can subscribe and hit that notification bell cuz that's what we do on YouTube.

Zach Mitchem: Yeah, absolutely. So if you search Zach Mitcham, or We Are Video Makers should be able to find my channel and if you are trying to grow video podcast, start a video podcast, grow your YouTube channel that's, you're gonna find a lot of good stuff. I try to share it all on LinkedIn. Doesn't always make it there, but yeah. Subscriber to the channel.

Michelle J Raymond: Love it. So thank you again for joining us. Thank you.

Everyone else that's listening in, I do appreciate you. Next week I have another video person jumping on, but coming at things from a different way. So we have my friend Juma Bannister who's coming on and we're talking about "Content [00:28:00] That Converts". So how do you get the money from actually creating content?

And he loves video and photography and that side of creating content. So I'm excited to have that. It came up because it was his birthday and he asked people that he wanted to be on a show, and I was like, Come be on mine. I don't need an excuse, so looking forward to that. So to everyone that's joined us, I appreciate you and I'll see you all next week.Cheers.