If you are looking for LinkedIn strategies and tactics you can apply to your business to build your brand, grow a community and win more business opportunities you are in the right place.
Welcome to the Social Media for B2B Growth Podcast 😀
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond
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So podcasting for me started initially because a friend of mine said to
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me, Michelle, you need a podcast.
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Now I don't listen to them.
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I don't enjoy them.
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And I said to her, why would I need a podcast?
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And she said, it's to build your authority and your personal brand.
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You need one.
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And I was like, okay.
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So my brain went into let's figure out how to do a podcast.
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And so I started one with no plan, no strategy, no audience in mind.
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And that was nearly two years ago, over 120 episodes I've done so far.
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And I realised partway through that actually I need to stop and think,
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what is the point of this podcast?
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Why am I doing it?
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Who am I doing it for?
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And why should they care?
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And I went back to what's due, which is being in service of other people.
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There is so much misinformation when it comes to LinkedIn and social media platforms, the
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people that I deal with are so overwhelmed that they don't know which advice to listen to.
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So the Social Media for B2B Growth podcast I've developed so that between myself and
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the expert guests that I hand select from around the world who are at the top of
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their game can come and deliver a message that's both actionable and trustworthy.
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And that credibility is really important to me.
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I don't just have anyone that sends a request to be on the podcast.
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They are hand selected.
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And most importantly, what I want people to do is to be able to take action.
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And what I've discovered about podcast listeners, and I love them for this, it's
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a really loyal and intimate relationship because you're in their ear talking to them.
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And I've had some pretty funny comments from people that would be like, your
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voice is like honey, your voice is calming, and all these kinds of things.
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And the reason I raised this is because when I first started, I could think of no reason that
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anyone would ever want to listen to my voice.
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And now I've got this successful podcast where people aren't judging me
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on those things that I cut myself off.
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They're judging me for what I deliver show after show.
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And so I have come so far, my audience has come on that journey with me.
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And for me, I didn't realise just how connected you can be to people that listen to podcasts.
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So I love all of my listeners.
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It's.
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It's something that is now a core piece of my strategy, and I love to help
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other people to learn why I do that.
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You know, that's why I do these things.
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