If you haven't quite found your excitement for getting started on LinkedIn in 2025, this episode is for you.
Key moments in this episode:
00:00 Reignite Your LinkedIn Passion
00:27 Understanding the LinkedIn Blues
03:55 Strategies to Clean Up Your Feed
05:59 Review and Build Your LinkedIn Community
07:57 Engage Through Direct Messages
10:39 Final Thoughts and Encouragement
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond
00:00:00
Feeling uninspired by LinkedIn.
00:00:01
You are not alone.
00:00:03
Let's bring back that LinkedIn lovin' feeling and make LinkedIn
00:00:06
really work for you this year.
00:00:26
G'Day everyone.
00:00:27
As we start off the new year, I know that it's meant to be full of
00:00:30
enthusiasm and optimism, but a quick vibe check around the platform.
00:00:35
Many people on LinkedIn are feeling a bit meh, and that's the technical term for it.
00:00:41
I think it's just because a lot of things changed last year.
00:00:44
We got lots of pay to play features, the rise of AI taking over the platform,
00:00:51
automated comments, changes in features.
00:00:54
You know, there's a lot that went on and it was a lot to
00:00:57
manage and a lot to handle.
00:00:59
Combine that with the fact that reach and impressions were taking a
00:01:04
skydive for the best part of the year with numbers being reported anywhere
00:01:08
between 30 and 50 percent drop.
00:01:11
And that's huge, especially if you've been using the platform for a long time
00:01:15
and you've been used to certain numbers.
00:01:18
No doubt that standing out on LinkedIn is becoming harder, and that can also make
00:01:23
it feel like a chore and not as enjoyable.
00:01:26
But that being said, I recently did a LinkedIn poll to see whether
00:01:30
people in my audience were looking to use LinkedIn more or less in 2025.
00:01:35
And out of the nearly 300 people that voted, 80 percent of people said more.
00:01:40
But throughout the comments, there was a lot of words like intentionally,
00:01:44
strategically, and be more productive.
00:01:48
I think that's the critical thing that's going into this year is to make
00:01:51
sure that we've got LinkedIn working for us and not the other way around.
00:01:56
I'm going to share with you ways that you can clean up your feed,
00:02:00
build a better community and get intentional with your time.
00:02:03
But before I go into the fixes, here's a quick word from our
00:02:06
podcast sponsors, Metricool.
00:03:52
Okay, everyone.
00:03:53
Let's do this.
00:03:55
Let's dive into the fix of how we can reignite your LinkedIn spark.
00:04:00
Too many people spend a lot of time just scrolling on LinkedIn, relying
00:04:04
on the home feed to show them exactly what they want all of the time.
00:04:09
But as you're adding in new connections, you're evolving, things
00:04:12
are changing in your business.
00:04:14
Then you may start to find that you've drifted off course and you're no longer
00:04:18
being educated, entertained, inspired by the people and content that you see.
00:04:23
But never fear, it's a really quick fix and it's the first one of our strategies
00:04:27
today to clean up your home feed.
00:04:29
All you need to do is keep on scrolling until you find something that you're
00:04:34
like, I don't want to see that anymore.
00:04:36
I'm not interested in that person.
00:04:38
It's okay if we're still connected, but I'm not really loving their content.
00:04:43
Now, what you do is in the top right hand corner of every post, there is the
00:04:46
ellipsis, which is the three little dots.
00:04:49
If you click on that, all you need to do is go down to two options.
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You can unfollow that person or you can click on not interested.
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By clicking on not interested, it opens up a whole new window and gives
00:05:03
you the opportunity to tell LinkedIn why you don't want to see it so that
00:05:07
they can help you improve your feed.
00:05:10
So things like you're not interested in that author, you're
00:05:13
not interested in that topic.
00:05:15
You've seen too many posts on that particular topic.
00:05:18
You've seen that post before.
00:05:20
The post is old or it's something else.
00:05:22
You can choose entirely and you just need to click submit.
00:05:25
You really do have the option to train the LinkedIn algorithm and
00:05:29
teach it what you do and don't like.
00:05:32
So if you want to teach it, what you do like.
00:05:34
Likes and comments are the way to do that.
00:05:36
Spend time reading the content that you're interested in.
00:05:40
The more time and effort you spend in this, the more the algorithm knows what
00:05:44
you do and don't like, as I said, and the more you're going to start to see
00:05:48
things that you really like and enjoy.
00:05:50
So that is strategy number one, clean up your home feed.
00:05:59
Strategy number two is the LinkedIn community review.
00:06:02
And I've got to say, I think this is probably the most important thing that
00:06:06
you should be focusing on right now.
00:06:08
Community reviews for me are built in two parts.
00:06:12
The first one is a review of your existing connections and followers and removing
00:06:17
the ones that no longer serve you for whatever reason, that's totally up to you.
00:06:21
And the second part is to make sure that you've got a strategy and a
00:06:25
process for making sure that you are strategically connecting with people that
00:06:30
will get you closer towards your goal.
00:06:32
So not always focused on entirely just those people who you want to buy from you,
00:06:38
it can also be those that inspire you, those that you learn from and I find from
00:06:43
time to time, I've grown and evolved and I look around and I'm looking for people
00:06:50
that can help me get to that next step.
00:06:52
That I'm ready to learn from people at that next level up.
00:06:56
Or I've changed directions and I need a particular skill set and so I'm
00:07:01
looking for people who have that, that I can learn from their content.
00:07:04
When you think about it, realistically, LinkedIn is this one big networking
00:07:08
event as the cliche goes, and it's about who you're hanging out with.
00:07:13
And so if you don't like the people that you are, find new people.
00:07:16
You're not stuck.
00:07:17
Spending time doing a community review so that you are hanging out on
00:07:21
LinkedIn with the best of the best.
00:07:23
They could be your cheer squad.
00:07:25
They could be your butt kickers.
00:07:26
They could be your ideal clients, but just make sure that you're
00:07:30
building a community strategically.
00:07:57
Let's go to strategy number three on how you can really reignite
00:08:03
that LinkedIn lovin' feeling.
00:08:05
And this one here, I'm going to say I didn't do a great job of in 2024
00:08:13
and it's so easy costs you nothing.
00:08:15
And this strategy is all about spending more time in the DMs.
00:08:21
So in the direct messages, in the inbox, whatever you like to call it, and actually
00:08:25
trying to start conversations with people.
00:08:28
I've said this many, many times on the podcast, LinkedIn has one intention
00:08:32
and one intention only when you're on LinkedIn scrolling away, and that is
00:08:37
to keep you on there for as long as possible and it's not necessarily there
00:08:41
to make sure that you enjoy that time.
00:08:43
Taking things into the DMS and away from the home feed and away from
00:08:47
scrolling, you can now be intentional with the actions that you're taking to
00:08:51
nurture those people in your community.
00:08:55
Now, when you take that strategic action, number one, you're going to be
00:08:59
more efficient on LinkedIn, but two, you're going to be more effective.
00:09:02
And I'm going to say you're gonna have a lot more fun when you do this,
00:09:05
because you're going to be having conversations with people that you enjoy,
00:09:09
discovering that you might actually have more in common than you imagined.
00:09:14
You might discover that they actually have a problem that your business
00:09:17
can solve, and that's always going to lead to business growth, but
00:09:20
enjoy the conversations and work hard to have those conversations
00:09:23
so you can take them off LinkedIn.
00:09:26
The goal is not to keep everything here on LinkedIn.
00:09:28
It is to try and have as many conversations as you can off the platform
00:09:33
in line with your business goals.
00:09:35
And remember, everything I talk about today is all aligned back to how do you
00:09:40
leverage LinkedIn for business growth?
00:09:42
So having targeted conversations, nurturing relationships.
00:09:47
This is going to deliver that.
00:09:55
When you spend time in the DMs, it's all about being intentional.
00:09:58
So take a list, who are five people that you would like to
00:10:02
nurture relationships with?
00:10:04
When it comes to sending DMS to nurture relationships, you can send a direct
00:10:08
message to someone that literally says, I haven't seen a post of yours in a while I
00:10:12
was just wondering if you're still active.
00:10:14
I missed it.
00:10:15
Uh, you know, that's one way.
00:10:16
You could reach out and let them know that you've got a piece of content that
00:10:19
you think might actually help them.
00:10:21
Introduce people that you think would be good connections there's so many
00:10:25
different ways that you can use it, but use it intentionally and you'll
00:10:28
be surprised at how quickly you can turn around relationships and
00:10:33
your general outlook on LinkedIn by hanging out and having conversations
00:10:37
with the people that you like.
00:10:39
So let's do this listeners.
00:10:40
Let's get intentional at the start of the year.
00:10:43
Let's start to make lists.
00:10:45
Let's clean up our home feed.
00:10:47
Let's review our community and rebuild it in line with our business goals and shift
00:10:53
your focus to meaningful conversations.
00:10:55
This is how you find that LinkedIn lovin' feeling and it will get you back on
00:11:00
track to start enjoying the platform.
00:11:03
Which the main reason I want you to enjoy it, is because when you
00:11:07
enjoy it, you'll be consistent and you'll also be persistent.
00:11:10
And that means when I get to the end of 2025 listeners, you're still
00:11:14
going to be with me and achieving the results that you set out to do.
00:11:18
Sounds good to me.
00:11:19
So until next week, cheers.
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