Crafting Cohesive Brands on LinkedIn: Insights from Michelle B. Griffin

TRANSCRIPT

Michelle J Raymond: [00:00:00] The Good for Business Show is about to start with the power of MichelleSquared. Michelle B. Griffin. Welcome to the Good for Business Show once again.

Michelle B. Griffin: It is so good to be here. I am loving the new graphics, the music. I'm sitting here rocking to it. I love it. First Class.

Michelle J Raymond: I love when we get to talk, I love all the people that join us in the community. They're really embracing our dynamic duo conversations. And one of my favourite things and the feedback that we get is that, it's like you and I are just having a chat and other people get to listen in and that's what it is for us as well.

Michelle B. Griffin: Absolutely. On our podcast, when we've done shows together, we're just chatting and entertaining and educating and inspiring. I feel like we do come with a trifecta of that.

Michelle J Raymond: Absolutely. Now, if any of my audience has not come across you before who are you? What do you do? And how do you help people?

Michelle B. Griffin: I am Michelle B. Griffin. The B stands for brand cause I help people build their brands. Most notably people, not businesses. So I'm a personal brand strategist. What I do is really help people own their [00:01:00] expertise. Positioning is a lot of what I do. Get your brand positioning messaging, so you can get out there and build that authority and do good things. Do good branding and for good businesses, much like you do Michelle.

Michelle J Raymond: This is why I think we get along so well. I come at things from the business brand side of LinkedIn. You come at them from the personal brand side of things.

We're even collaborating to bring that together in the LinkedIn Branding Book, which is out on November 18th. I'm just really excited and I wanted to have this conversation with you because you're so brilliant at explaining all the differences. Where I think branding in general on LinkedIn has become so murky or so cliched and, I wanna kind of strip it back and get some of your thoughts on, what is personal branding and business branding on LinkedIn? What do you describe it as if someone comes to you?

Michelle B. Griffin: I'm glad you asked because it really is a misused, misquoted, misunderstood word. And let's just put it this way. I'm gonna come out and say, just throwing a post out is not personal [00:02:00] branding. Okay.

Putting a logo or photo out, that's not personal branding. It's one facet of it. And I'm really big about teaching a foundational approach versus the fluffy.

And I get why people don't like personal branding. They think it's all about me. Look at me, look how great I am. No. A personal brand is a person who is showing up as themselves. They're not manufactured, made up, misrepresented. It's internally me. Dialled in, strategically positioning. Branding is positioning the marketplace. So you're positioning yourself strategically and intentionally to show up, to help one person with one thing usually.

 If you go to Wikipedia, you look up brand, it is a company or an organisation, a product, right? So 25 years ago, last month, the word was coined in a Fast Company article personal branding. So what it is, is taking a foundational approach to who you are, to be in service. I'm all about good brands for good people, too.

Michelle J Raymond: I would love people to leave in the comments, how they define branding [00:03:00] or personal branding and if they think that it's actually just become overused, diluted. I had someone describe it to me yesterday as 'cult' this word that people jump on LinkedIn and it's not really anywhere else off the platform.

We look at why it's important because it's exactly what you said. How do you position yourself? We know I love sales. So for me, it's like, how do I position myself to have more opportunities, better fit, and also, get the best price possible for my services. I'm looking at it from that perspective, but why is a branding strategy actually important on LinkedIn?

Michelle B. Griffin: Well, absolutely because it's a crowded place. Last count it's 830 plus million people. There's a lot of noise. You wanna be top of mind, you wanna be the go-to person, right? So when they think of the XYZ service, oh, Michelle J Raymond, is that person, Michelle B. Griffin, is that person. So you're positioning yourself to be that known as 'only choice' as you say.

And I like to use the word, I know it doesn't have any search term at all, [00:04:00] cause I love coining words, right? So I love the word 'personal positioning'. I'm taking me and positioning myself, my expertise to do what I was here to do. One of the other words I've coined recently is the word 'side brand' and that really blew up because side brand is someone who is showing up on LinkedIn in a full-time role, but they're showing their unique expertise or their passion expertise in writing about it.

Maybe for some, way down the road, to have a company or be an entrepreneur, or you can be completely content, but showing up and staking your claim, on LinkedIn especially, I think is very important is why you should position yourself and top of mind that's exactly what you wanna be, top of mind.

Michelle J Raymond: That's how I started on LinkedIn eight years ago. I turned up at my new account manager job, in a new industry and at first it was just to be able to reach my customers. That one to many, because physically I couldn't get around to see them all that was spread around Australia, which is, the same size as the U.S. and it's just a physical [00:05:00] impossibility. So I started to create content and then I started to build my community, but it was never my actual job.

I was employed as an account manager, i.e. sales type role, nothing to do with go and build my profile on LinkedIn. And that's where this journey started for me. Now, I had no idea eight years ago that I would be sitting here teaching other people how to use LinkedIn and I think that's the important thing. You never know where you'll end up. How it will help you get to where you wanna get to. I think there's one other branding term that gets used as well, 'employer branding', because not everything's about selling a product or a service, it could be about attracting the right talent.

And we see so much going on right now in the world, where people are struggling to get good staff. The great resignation. The great reshuffle. Those kind of words get thrown around a lot. What we've got to do is, as you said, how do we stand out? Because that is what is the most important part in a sea of, as you said, 830 [00:06:00] million people but Michelle, you love, and I always admire your brilliance, at coining terms and building frameworks to describe really easily and effectively, how things happen.

One of your frameworks, which I absolutely love is your seven P framework. Now we don't have time to go into it in depth. And I recommend that people go to Michelle's profile underneath the banner on the top right hand side, there's a little bell, go and click on that and stay up to date with all of her posts, which go into this in much more detail. And I think you've even got a featured post sitting on your profile that people can refer to. But tell us a little bit about the seven P framework that you've come up with.

Michelle B. Griffin: Absolutely. Thank you for that. It's actually on my website too, so you can see a quick little rundown of the seven. You can think of it as a pillar or foundation to stairstep your way as you want to get out.

Cause I wanna say something, I wanna say, There's a difference between being visible and standing out. Okay. Standing out is that top of mind. A [00:07:00] standout is someone who's amazing and they also stand out. So this will help you do that. I wanna again, reiterate, personal branding is not hashtagging a selfie on Instagram, that's not it.

And neither is putting a post on LinkedIn. It is not personal branding, it is a facet of it. So I have a foundational versus fluffy approach. The first three parts of my seven, I'm gonna really dive into, is what I call my clarity trifecta. Clarity's one of the most important things you can give yourself and your business, your profession, all that stuff.

Number one is perspective. I'm gonna dial deep into those and we'll shoot off the rest. Who are you? What do you wanna be known for? What is your personal views, your professional, your personality? All this is gonna dictate. So I do a really deep dive in your perspective, your internal clarity.

For me, a lot of people who have no idea what your professional clarity is, we walk around confused. What's our target audience? What niche? All those things. You had that same thing happen to you too, Michelle, right? I know cause I was there. [00:08:00] So once you get that perspective, it's very enlightening.

Then you're ready to get your external clarity on who are you showing up for? That could be in a job. As an entrepreneur, as a side brander, who are you showing up to educate, inspire, influence that one core audience. Now I'm a little bit different on my people. That's number two is my people. That is that one person, your persona.

But I also have another P Michelle. You're very familiar with that concept, your power partners. They are gonna help you amplify and grow your brand faster than we can do on our own. You tell me, you said in your post today, your brilliant slider teamwork makes the dream work, power partners for the win. Have power partners in your industry are really gonna amplify you.

Now, number three, on the clarity, trifecta is positioning. That's your professional clarity, right. That is who you are differentiated. Guess what, Michelle, I asked you last week to Google in Sales Nav, cause I don't have it.

How many personal brand strategists are there out there on LinkedIn? [00:09:00] Do you remember?

Michelle J Raymond: There was thousands and thousands.

Michelle B. Griffin: Yeah. And that's actually pretty good because there's some professions, there are hundreds of thousands, right? Maybe millions. How are we gonna stand out in a sea of all that? You can't just say I'm X, Y, Z, so we have to find a way to position you. Differentiate you. So we know how we stand out, in a category of one at the best part of it, that's the ultimate goal. So you take your first perspective. Number two people. And then your position. That is that foundation right there. That's the foundational stuff that everyone goes out and forgets.

Now the fun stuff four packaging, five publishing, six promotion and seven propels. So I know we're in a half an hour show here, so I don't wanna go all into that. But that in a nutshell is what my seven P framework looks like.

Michelle J Raymond: And we talk often in the background about how I probably dive in head first and just go, off we go in [00:10:00] action. And then I sometimes have to come back and start again and go, actually, I don't have clarity around things that people think are really obvious. What do I wanna be known for? Company pages is one part of it. Doing good business with good people is another part of it, but there's a whole bunch of other things like what do I want people to come to me for?

What kind of people do I wanna be surrounded by? And I think that's always the underestimated power of LinkedIn, is your community that you attract. I'm not gonna use the vibe attracts our tribe cliche, but it really does speak to it. Because I've found that when I've dialed in who I wanna be, and it's not about faking, it's actually the true authentic me. For me personally, I strip back some layers of trying to be LinkedIn version of myself.

I encourage my clients to be creating their digital twin. So what do I mean by that? It's just who you are offline is the same as who you are online, [00:11:00] especially on LinkedIn. And I find people struggle because they're always trying to be, I'll be the LinkedIn version of myself, and it's suffocating for them.

And then they stop creating content because it's no fun. And then they, all of a sudden, they're surrounded by people that aren't quite the right fit. Again, not fun. And I'm here to say, LinkedIn really should uplift you if you do these things. So there's so many, yes, I love increasing revenue and attracting opportunities, but the thing that you taught me most was you get to surround yourself with brilliant people. How do we measure that?

Michelle B. Griffin: You know it, when you know it. You went the first year and you were doing the proper version of Michelle, as you say. And I am too. I am so guilty, Michelle. And I know a lot of it's because the industry I worked in before was in insurance and legal, very buttoned up.

One of the things I always say is I am so extroverted in real life. Absolutely will talk to anybody. I popped on LinkedIn and I got to be this online [00:12:00] little bit of an introvert, so I'm peeling back the layers too. I've been there. I know how hard it is, but at the end of the day, the more real you are, the more the right people will find you.

I can't stress enough. Michelle teaches me this. We power partners. We teach each other stuff. So surround yourself with the people that you know are gonna lift you up. They're positive. They're never negative. And they have your back. You've told me some things Michelle. So I think power partners come help you personally and professionally. So I advocate find your power partner, they're out there.

Michelle J Raymond: Yeah, and it's no secret you and I have shared that over the last two, two and a half years that we've become friends on LinkedIn, just how much it's helped both of us. We have common values, which really are in alignment. We also have lots of differences. So it's our different skills that actually help each other. So marketing for me, branding all those kind of things. They were like, uh, who cares? I'm the sales rep. Sales is actually the hero in the whole story and if anyone wants to argue that, I'm [00:13:00] very happy to take that into the comments.

For me, it's just been so great to have you, and you are one of, a number of people that I'm blessed that have come into my LinkedIn orbit over the last two years. I would say 2022 for me has been even more brilliant because as you shared, last year I was being LinkedIn expert Michelle, and I achieved a lot.

I got to write Business Gold and lots of opportunities came my way for that, but I just felt like something was missing. And what was missing was, you know, me sharing that care about people, me sharing that I actually wanna check in on people. That I wear my heart on my sleeve. That I'm authentic.

If it doesn't work, I'm gonna tell you it doesn't work because I don't want people to see me as perfect. I think it's constricting. I think it's an unreal expectation that we put on ourselves. And so now I'm just being me, and this is [00:14:00] refreshing. I have attracted and I can see some people that have joined us in the live today that share my, absolute love of this community.

And this is why we do so many projects, like the LinkedIn Branding Show that we do together to give back because these people really help us rise. And this is the thing that branding is. Branding for me is, you know, such a massive opportunity. And I just want people to say the more that you embrace you, like Michelle said, the more that you can actually, have faster results, better results. What else have I missed? You always put things so eloquently.

Michelle B. Griffin: So do you, I'm just taking it all in. Right now, what we're doing is branding. We're showing our heart on our sleeves. Every little impression is a brand good or bad, and right now, we just wanna pay it forward? It's why we decided, six months ago or more, we were gonna take our podcast and write a book.

And here's an example of when, you know, you know, like Michelle knew at the end of last year, she was [00:15:00] not being her true self. I like to use the word sterile. That's a word that we use ironically, we're both writing the LinkedIn book and we came back in one of our weekly meetings like, oh, I don't really like what I wrote.

And I think you said it feels sterile. I'm like, that's it. So we said, look, we're branding ourselves. Just like we are on LinkedIn and real life on LinkedIn on this podcast. We're doing it in the book. And so we are beyond excited to get this book out.

It's Michelle and Michelle in a book, sharing our stories, expert advice. Our fails, our wins, right? All the things. Our laughable moments. So we're really excited about this book and I couldn't have thanked LinkedIn for the opportunity, that connected us. So I know power partners are a huge play into branding.

Michelle J Raymond: Michelle, just on a practical term, like power partners are really important and I think people will probably see our enthusiasm and you know how we've worked together. How do you actually find a power partner on LinkedIn? Practically [00:16:00] speaking? What kind of actions can I take and do these people just pop up or how do we do it?

Michelle B. Griffin: You'll see 'em. You'll know it. There's lots of little pockets and bubbles of LinkedIn. I always call LinkedIn like the world's largest conference where you go and go to breakout sessions. Each post is a breakout session. So if you're interested in this, you're filling a positive vibe, go and read the comments.

You'll find the best people there they're hanging out, chatting about the topic. That's actually how we met and we talk about it in the book. I'll just talk about how we did. I think it was the best way ever. So you and I followed each other, then you sent me a connection request.

Hey, you wanna make it official? And we just started DM'ing each other. You can really tell when you hit it off with someone. One of the ways is because when you're showing some little tidbit that people can grasp on to start a conversation. Have we ever been in a networking event and you have absolutely nothing to say to someone, cause you don't know where to start the conversation.

So again, going back to peeling back the layers of who you are. Showing a humanistic side, is how people are gonna relate. Branding, we relate emotionally. Branding is [00:17:00] emotional connection and then the logic. So then we started DM'ing, each other and then we're like, Hey, you wanna jump on a zoom call?

Our zoom call was three hours long. Okay. Three hours. Who does that?

Michelle J Raymond: And that is still probably the shortest one we've done on record.

Michelle B. Griffin: Yeah. Good thing it's free on zoom. And then the next month I hired her to teach one of my clients a training session. And then we just went on from there. The rest is, as they say, history.

So you will find your people. Align yourself in the right places where you're interested. And I feel like our heart or gut tells us, and just like you would in real life, when you get that positive feeling.

Again, it's good to have a power partner, I think that you have some commonality, right? So our commonality was LinkedIn and if you're in a different industry, I'm sure it's gonna work for you getting in that right area.

Michelle J Raymond: I think it's really hard to spot power partners. If they are what we would call the observers of LinkedIn, the lurkers. So if you are not active, it's really hard for other people [00:18:00] to know who you are, what you do and why they should want to be your power partner. So I think there's a level of activity that you have to do. It doesn't always have to be a post. It could be comments, like how we met. It could also be that you reach out directly in the messages, that's perfectly okay.

There is never a one side fits all. You will never hear Michelle and I talk about the only way to do something, but it does take an action. People are not gonna fall in your lap if you're invisible and part of your branding will be, for me, it's supporting other people. Other ways that I do it, sometimes I've done things, Michelle, where, what people don't see.

 You see my posts, you see my content, you see me commenting on other people's posts. What most people don't know how much I do is I look out for, people that I've either recently connected to and I've got someone in my network and I think actually you two are a lot alike and you should know each other.

So by making that introduction for a lot of people who aren't [00:19:00] extroverted like us, that can be like a really great way to open a door. So for instance, this week, I connected with somebody who was a fantasy fiction writer and I have someone else in my network who also does the same thing. It's quite a niche specific, type of writing that they do both are super duper introverted.

And I think if we went to a networking meeting, they would stand on opposite sides of the room and not make eye contact. And, just be like, when is this thing over? But by introducing them, it took a lot of that pressure off and they were like, wow, I can't believe this is what I can find on LinkedIn.

And so it doesn't matter what your thing is, what you're into. I guarantee you that out of that, nearly 1 billion people on the platform now, you are going to find people that you just click with. But you have to take an action. We cannot just say even writing the world's most amazing profile, it will help, but it's not gonna do the work for you. I [00:20:00] encourage people to just, be brave. I acknowledge that it takes courage but be brave and actually take an action and watch what people do consistently. And I think that's what you would say, Michelle, you can't just do one post where I say, look I wanna do good for business for good. It doesn't happen with one comment or one post, it's consistency over time.

Michelle B. Griffin: Absolutely all this takes time. Building a brand takes time. It's the long game, right? So we don't just dip our toes in the water and get out, say, no it's too hot or too cold. You're in it for a long haul. So power partners evolve over time. We didn't DM each other that December 2020 say, Hey, you wanna be my power partner. It just grew and evolved like real friendships and work relationships and all those great things do.

But I feel like just whatever Michelle did, but pay it for it, introducing. I do that a lot too. Introduce people that expedites it for them. You've cut off a lot of time for them and really save them time. So you can't go wrong. When you think of LinkedIn with a lot of reciprocity, what you put in, you will usually get back. That's the way [00:21:00] it works.

I know sometimes like, because I'm busy or not, I'll notice that my commenting is falling off, so I gotta get back into commenting, cause that's the fastest way to start giving back and being visible and just giving.

And so when a doubt, when you're feeling a little low or something's not right, just go comment. Sometimes I'll send people audio messages, right? Okay. Just checking in on you, how you doing and that, that just gets me going too. So all these little things just help build an impression, a micro impression that, you know, building a positive relationship.

Michelle J Raymond: Yeah. And look, we talk about this a lot in the book, because commenting is like the little signpost that tells people what you stand for, where to find you and what kind of person that you are. And it doesn't have to be built on kindness or goodness we are known for. You might wanna be the most techy person. You might wanna be the problem solver. Like you don't have to just copy what we do. And more importantly, we would encourage you not to, but we want you to play to your strengths, which will be completely different. Your uniqueness [00:22:00] is your superpower. And so that again is what we are always gonna encourage people.

Michelle, one of the, things that pops up on LinkedIn all the time is, you know, it gets watered down to Company Pages versus personal profiles but you and I are a bit different cause we look at it from a perspective of, synergy from mine. How do personal and business brands work together?

Michelle B. Griffin: As you like to say, Michelle, one plus one equals three. So there you go. They work in tandem. They're the ultimate power partner, right? Enough said. If you are a solopreneur, really, everyone should have a Company Page, right?

It's the most credible token, you can give yourself like I'm legit, I have the Company Page. It's gonna help me, as Michelle says, put all your great content on your personal page. We could write a book about this. In fact, we do have a chapter on the whole power partners of these two pages, but they work in tandem together to build your authority, build your credibility [00:23:00] and shift the content back and forth.

With that being said, I know you're gonna have something more elegant to say, cause Company Pages are your sweet spots. So whatever I missed fill in the gaps.

Michelle J Raymond: Look I think for me, it's about reinforcing the message. I'm different to my company, eventhough it's just two of us in my business now, but I am not Good Trading Co. I am Michelle J Raymond, and I have my own sets of experiences. They have their own content pillars. My company brand is different to me. And yes, there's a lot of crossover, but I've actually been able to use my Good Trading Co in this case, let's talk about LinkedIn. I use my Good Trading Co Company Page to build up Michelle J Raymond's reputation. I use Michelle J Raymond to lift up Good Trading Co's reputation.

And then what happens is, as you said, one plus one equals three. They go further and faster. And so rather than either of them alone, I get a lot of people asking me if I'm a solopreneur, Michelle, do I need a Company Page? Yes, you do. One of my favourite [00:24:00] advantages on LinkedIn is, how cool is this, on a Company Page, I can be Amazon, which has the same number of followers as the population of Australia. Get your mind around that for a minute.

So Amazon gets the same features and functions as what I do, if I've got two people in my business. We get the same banner size. We get the same tagline. We get the same about section. We get to post the same content in the same space for free.

Now, if you can't see the advantage of that, it's not a pay to play. This is where the cool bit is, you don't go to a Company Page and go, oh, there's only two people there. You go and it just is that immediate impression and so this is why I think it's a real advantage for solopreneurs.

And I won't go into, how you manage the content, cause that's actually normally the part that people push back on. How do I keep up? We can talk about that in another episode but realistically use one to build the other. This isn't an either/or. It's have [00:25:00] your cake and eat it too.

So I don't know if I did it eloquently?

Michelle B. Griffin: No, you certainly did and how far this has come and how you have come. I really think you're the ultimate case study and how to manage a profile and a Company Page. You are the expert at this, so you are the go to, to study. I'll be honest, I have one, I put it on, but I don't manage and do it as well as you do, because I guess that's your area.

But I believe a hundred percent, every client I work with, like we have to have a Company Page for you. There's just, it just makes you legit. It makes you searchable. It makes you found in Google. I always think a little bit. Someone doesn't have a company page. Do they not think highly enough of their business or themselves it's free?

Why wouldn't you? Why would you not give yourself that advantage?

Michelle J Raymond: 15 minutes to set up for free? It's really a no brainer as far as that goes. So I love your endorsements. And we're gonna keep talking about this between now and when The LinkedIn Branding book is actually out on the 18th of November, I'm gonna keep telling people that [00:26:00] because it really is, as I would say, it's part diary, it's our stories, it's our journey, the things that we learnt, by ourselves, from each other along the way. And I'm always grateful for your help to get me to where I am today, because I would not be known for Company Pages, if it wasn't for you.

I would've gone off on a tangent and, gone too broad.

Michelle B. Griffin: and we wouldn't know who you are. You'd just be in the mix of LinkedIn, but now we know you are the go-to.

Michelle J Raymond: Exactly. So Michelle, every week I close the show, I want to give people a practical takeaway of something that they can go in action.

So a personal or a business branding tip that they can go away, put in action and really see an impact. What is the one thing that you think people can do from a branding perspective today, which will move the needle and get them moving in that right direction.

Michelle B. Griffin: My top above the fold area, which I call, think of link your personal profile as your personal website does [00:27:00] my banner, my picture and my headline, the trifecta there. I'm all about trifectas, the power three. Does it communicate who I really am? What I wanna be known for? If someone was to just look at it in five seconds. Do they know who I am? Do they know what I stand for? What I'm about? Do I have top of mind status? So go check it out. You'd be surprised, especially if you haven't looked at your profile in a while, Michelle and I tinker a lot.

I want someone to look at your thing in five seconds oh, that's who they are, right. Or if they see you in the feed, that's who I am. So just do a check on that, and if not, show it to someone else and say, someone you don't even know me and your family or friend to say, what do you know?

Can you tell what I do based on this? I think that would be a good way to just get the fire started and think, oh, if not, maybe I need to do a little bit of refresh there.

Michelle J Raymond: Look, that's perfect because I think it's something that too many people assume that other people know what they do. And I see it all the time.

I've got friends of mine who are very active on LinkedIn. I know [00:28:00] what topic they talk about. I know that they're experts, but at the end of the day, I have no idea what services that they offer. My tip for people, as far as that goes is it's time to also get some clarity around your services as part of your brand.

I talk about that in my 3, 2, 1 content strategy, which if you head to my profile, it's in the featured section, go and check it out because I think what happens is we talk about our knowledge so much. We forget to talk about our services as part of our business brand. It's time to start including that in our content.

Yes, it won't perform as well. Get over it. I'm gonna be blunt about that one, but it's really important to connect those dots. I want to see some posts from people that actually directly say, this is my product. This is my process. And this is how, what you'll achieve working with me is different to working with other people because that's our brand, that's our business brand.

And it's equally important as our personal [00:29:00] brands. I think there's some pretty good, actionable tips. Branding is I think an active thing. It's not a passive thing. You can't just sit back and, or maybe you can, because the absence of doing anything is also a brand, right?

Michelle B. Griffin: Not, you can control it, not a control.

Michelle J Raymond: You can control it or not, right?

Michelle B. Griffin: Yeah. But you wanna be in control of your own narrative. You're your own truth, your own, who you are, not the made up version of you, but absolutely. It's not other people's job to figure out who we are. They're not gonna take the time. Remove the friction, as Michelle said, go to her profile and see all her services, her company page profile should be put the LinkedIn museum of the most perfect company page. There is, I love that for her size business. I was just looking at it the other day cause of the book writing and I was like, wow.

I can't touch her profile. I mean her company page profile. It's go look, that's another actual tip. Go check out Michelle's company page and just see how it's done.

Michelle J Raymond: Absolutely.

I appreciate

Michelle B. Griffin: She didn't pay me for this. I promise

Michelle J Raymond: [00:30:00] some people might think that there's some kind of thing going on here.

The love Fest, because

Michelle B. Griffin: I know,

Michelle J Raymond: I think it's just, we want people to know that when you find other people that can help you rise up it is really just such an amazing thing. I wouldn't have the business that I have and I wouldn't be known as who I am on LinkedIn, if it wasn't for Michelle.

And I always acknowledge you and give thanks to you for thank you, being a part of my community. I never would skip over that part because I am truly grateful. As I am for those that have joined us today. Now, Michelle, next week I'm doing the show by myself.

The Good for Business Show is gonna be me by myself. Talking about all of my favorite content creation tools that I use. Cause there's so many choices, right? There's about 50 billion things that we could all use.

And I'm gonna teach people about what I actually use. And so I'm excited to do that one by myself. So I hope everyone will join me next week. It's been fabulous. Follow the LinkedIn Branding Show Company Page to keep up to date with what's happening with the [00:31:00] book. And I am, yeah, just really proud of what we put together.

So me too. Thank you, Michelle. Thank you to everyone. That's joined us and I will catch you next week. Thank you.