The story behind how the co-authors discovered each other on LinkedIn and how strong personal brands led to the collaboration. Together they write the world's first book on LinkedIn Company Pages.
Host Michelle J Raymond discusses how using LinkedIn Sales Navigator focuses your business development with this week’s guest Lynnaire Johnston – Co-Author Business Gold and CEO LinkAbility.
The key moments in this episode are:
· The power of commenting.
· Co-opetition - a collaboration between competitors.
· The power of collaboration and complementary skill sets.
· Business Gold: Build Awareness, Authority and Advantage with LinkedIn Company Pages the book.
· Why your business needs a LinkedIn Company Page.
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
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