Use this episode as your inspiration to stop and think about what you achieved on LinkedIn in 2024. You might realise you have come much further than you give yourself credit.
Key moments in this episode:
00:00 Reflecting on 2024: A Year in Review 01:11 Overcoming Challenges 02:09 150 Episodes and Beyond 04:00 Taking the Stage Internationally 05:13 Business Growth 06:08 Personal Growth 07:54 Client Success Stories 09:12 Thanking the Support System 10:37 Holiday Wishes and Final Thoughts Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond
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Over the last eight or so episodes, we've been doing a lot of planning for 2025
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success, but in this week's episode, the last one for the year, I hope you'll indulge
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me as I reflect on the year that was 2024.
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G'day everyone.
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It is coach Michelle J Raymond, and this is the final podcast episode that I'll be
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doing for this year before I take a well earned break and start planning around
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what's happening for the podcast in 2025.
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Listeners, this episode is going to be a little bit different and I hope you'll
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indulge me while I share some of the achievements that have happened for me
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personally and in my business for this year.
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I want it to serve as inspiration for other people to show exactly what is possible
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when you leverage LinkedIn for growth.
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And I'm just really grateful because it didn't start out this way.
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If we go back and rewind the clock back to February and take a look, I woke up one morning
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to an email, which at first I thought wasn't real.
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It was from LinkedIn's legal team with a cease and desist, telling me that I
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needed to change the name of this podcast.
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Otherwise I was going to lose my whole LinkedIn account.
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And there was a little bit more to it, but needless to say, I was devastated.
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And the consequences of that name change meant that my reasonably steady download
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numbers, which I had been growing for, you know, 18 months before that.
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all of a sudden kept spiraling out of control.
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And it got to July and I was at a point where I thought there is no way that I can stop this.
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I've tried everything I know.
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I don't know how to get it back up again.
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That's it.
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It's almost over.
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I've got two choices.
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I shut the thing down, or I reach out and ask an expert for help.
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Shout out to Neal Veglio because if it wasn't for you and your expertise and getting
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this podcast back in front of people on their podcast platforms so that they could
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listen and learn and enjoy the podcast.
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I wouldn't be here today, literally having this particular episode, and we've gone over
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150 episodes of this podcast, which I'm super proud of because It is hard work showing up week
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after week, doing the work, talking out into the abyss, hoping that the listeners out there
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are enjoying this, that they're getting value.
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And I don't know who you are.
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So when you hear my messages throughout the podcast saying, please reach out and connect
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with me, let me know that you're a listener.
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They are genuine because I would love you to be a part of my community over on LinkedIn.
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So this is another shout out requesting that, but I am so glad that I kept going because if I
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didn't keep going, not only would I have missed out on reaching the 150 episode milestone, I
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would have also missed out on reaching one of my dream podcast episodes that I had at the very
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beginning, when I started this process, I wrote down a list of people who I'd love to talk to.
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And Ann Handley was one of them.
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And I got to tick that episode off my podcast bucket list just a few episodes ago.
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If you missed it, go back and check it out.
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Apologies for all the fan girling in there, but.
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It was one of those moments where I recognised just how far I'd come
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from the beginning to where I am now.
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And that is kind of going to be the flavour of today's episode of the achievements in 2024 that
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I've been able to generate through LinkedIn.
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Being able to speak on international stages was something I'd never done before.
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And this year was my first time of doing that.
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So speaking at Social Media Marketing World in San Diego, in the USA, followed
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by the Linked Summit in Denmark as well.
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They were massive highlights for me.
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That was a dream that I never even thought was possible.
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So next year I am going to be speaking at Uplift Live in the UK.
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So if you're anywhere in that part of the world, I hope that you'll come.
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If you haven't got your tickets yet, reach out to me.
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I've got a couple of special codes that I can give to a limited number of people
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to bring the price of your ticket down.
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So make sure if you're thinking about it, that you reach out to me
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before those opportunities are gone.
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I've been invited back to Social Media Marketing World to speak again.
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Can't wait to see all the people that I met last year.
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And there's a third place that I'm going to next year, which I can't announce just yet.
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But again, super excited to have the opportunities to travel the world
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because of my love of Company Pages.
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Like that is mind blowing as far as this goes.
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Speaking is a great thing, but ultimately I use LinkedIn to grow a business.
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Like that's what I'm here for.
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I've looked at my LinkedIn analytics and they're all going really great
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despite the challenges of the platform.
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But realistically, let's have a look at, what difference it made for my business.
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And I'm happy to report.
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I've done things like set new revenue goals.
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I've had my highest sales month on record.
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We've got the highest profit going through and why you should care about this is this
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is the exact framework that I use to grow my business is what I teach my clients.
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So if you're wondering why you didn't get that kind of growth this year, and even though it's
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a tough financial market, the opportunities on LinkedIn are there for us to take.
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So if you need some help to figure out how to do that in 2025, I'm going to remind you
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that's exactly what I do with my clients.
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So Don't be afraid to reach out and see how we can work together.
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But what's wealth if you don't have health and, you know, something that I put my mind
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to around a year ago was to try and get myself back in better shape and fit and healthy
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so that when I was speaking on stages, I would have the confidence that I wanted.
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And I use those as the motivators and I'm now 24 kilos down or 50 pounds if you're
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in the U S or three stone, whatever that is to my friends over in the UK, but.
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I feel like a different person.
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That's not to say that in this last week of the year, I don't feel
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like a couple of afternoon naps.
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I'm ready for a break and I can't wait to take some of that time off and come back into the new
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year recharged, because there's lots of cool stuff that I've got planned and yeah, to be able to do
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it with the energy that I have now is super cool.
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So I'm proud of myself for making that happen.
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Cause it's certainly wasn't easy and required me to go back to what it
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was like to be a beginner at things.
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And so if you're someone that's just starting out on LinkedIn, I know what it's like to do something
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that you don't feel like you're very good at, or maybe you think everyone else is better than you.
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I've just been there and done that.
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And so I can totally relate and I bring that kind of empathy when I'm working with clients.
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I know what it's like when you're starting out.
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Guess I'm probably talking really quickly in this episode when I think about it,
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because I'm so excited, but I'm mostly excited for my clients that I've worked
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with and the achievements that they've got.
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I've watched people who have been kind of stuck in a rut or on the spot, all of a sudden get traction
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and start moving further towards their goals.
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The number of clients that I've rewritten their LinkedIn profiles so they're
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no longer underselling themselves.
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That I love because I have had the privilege of working with some amazing
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people all over the world who are really doing work that makes our societies better.
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And to play a really small piece in that, to make sure that they're discovered on LinkedIn
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that people know exactly how good they are.
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Like these are the kinds of things that I just love doing.
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And you know, what's cool about that is a lot of them were actually podcast listeners, so
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for those people who've been listening and then finally the timing's right and we get to work
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together and it's just been absolutely brilliant.
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So to the podcast listeners who became clients, you have a special place in my heart
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this year, as I reflect on the successes.
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You're exactly why I do what I do.
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I know that I've just covered a lot about what's been going on for me in 2024, but, I
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need you all to know that none of this would be possible without the love and support of Lil.
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She is the other half of B2B Growth Co.
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She's my other half.
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She's the one that helps me bring the vision to life.
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So it's not just stuck as great ideas in my head.
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My words to her when she first started in the business with me is.
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All I need you to do is take what's in my head and help me execute it out in the world.
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And we are complete and utter opposites.
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And I absolutely needed her skills in the business to help me achieve that.
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And, you know, working with your partner, if you've ever tried doing that before, it's not
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easy living together working together 24/7.
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We've had to both grow and figure out how to do this and I'm really
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proud of us and what we've achieved.
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She's the one that brings this podcast together every week and makes sure that it's out on time
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and helps me with all the behind the scenes stuff.
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If it wasn't for Lil, all of this doesn't happen.
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And so I want to use this podcast episode to say thank you to her.
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You are my everything.
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I appreciate you and I can't wait to see what we do next year.
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Listeners, I really appreciate you indulging me and allowing me to use this episode
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to reflect on my achievements for 2024.
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It's really easy to just always be busy, always keep chasing the next big thing,
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always be working and not actually stopping for a moment and looking back and going.
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Wow is that how far I've come?
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So if you have been doing the same, take a moment over the holiday break, take a
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look back and realise exactly how much you've achieved over the last year.
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As we go into this holiday break I know that it can be fun.
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I know that it can be relaxing and recharging and all of those good things that we
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look forward to at this time of the year.
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But I also want to acknowledge the people out there who might be going through loneliness
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and separation from friends or family that they want to be close to and it's just not possible.
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Or for those of you who have lost people and they're no longer here to
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celebrate this time of year with us.
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I just want to let you know that I'm thinking of you and I hope that 2025 brings you
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the joy and the success that you deserve.
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I just want to say thank you to everybody that has dropped a five star rating or left
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a review or done a post on LinkedIn to share about an episode that really helped them.
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Thank you.
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Thank you.
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Thank you.
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And until next year, cheers.
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