Learn why assuming LinkedIn is easy can set your team up for failure and discover practical tips on providing the necessary support and training.
Michelle offers insights on how to create an effective employee advocacy program, the importance of social media policies, and realistic expectations for time and effort.
Equip your team with the right tools and strategies to thrive on LinkedIn and drive business growth.
Key moments in this episode -
00:00 The LinkedIn Assumption
00:26 The Reality of LinkedIn for B2B Teams
01:27 Challenges in Employee Advocacy
05:09 Culture before Content
08:00 Supporting Your Team on LinkedIn
09:51 Creating a LinkedIn Culture
13:58 Time and Effort in LinkedIn Posts
16:04 The Importance of Training
17:22 Achieving B2B LinkedIn Success
Connect With Michelle J Raymond 👇
https://www.linkedin.com/in/michellejraymond/
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