If LinkedIn (and AI) can’t clearly understand what you do, it can’t confidently recommend your content to the right people.
In this episode, Michelle J Raymond breaks down what’s changed on LinkedIn, why profiles now drive visibility, and how to fix yours so your content actually works.
If your reach is inconsistent or results feel stuck, this is where to start.
Key moments in this episode -
00:00 Could LinkedIn explain who you are?
00:40 Why this matters now (LinkedIn changes)
03:45 Why profiles matter more than posts on LinkedIn
05:30 Posts vs profile: signals vs structure
07:00 Why posting more LinkedIn content won’t fix it
08:45 Clarity wins on LinkedIn
10:30 Positioning: what are you known for?
12:45 Consistency between profile and content
15:00 Why proof and credibility matter
17:15 Fix this before you post
#linkedinprofile #linkedinstrategy #linkedinbranding