In this episode, Michelle J Raymond explains why most employee advocacy programs stall, why templates and forcing participation backfire, and what actually gets teams confidently showing up on LinkedIn for real business growth.
Key moments in this episode -
00:00 Why employee advocacy isn’t working
01:10 Leaders vs employees: where misalignment starts
03:00 The hidden fears killing authenticity and visibility
05:20 Why rules, templates and control backfire
07:40 What employees really need to feel confident
09:30 Enablement over enforcement on LinkedIn
11:40 How Company Pages should lead strategy
13:30 Scaling trust and reach with your people
15:10 Practical ways to activate your team
17:00 Clarity and confidence win
If you lead LinkedIn marketing, employee advocacy, or B2B growth, this episode will help you turn resistance into momentum and build a LinkedIn strategy that actually works.
Connect With Michelle J Raymond 👇
https://www.linkedin.com/in/michellejraymond/
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💬 What’s the hardest part about getting your team active on LinkedIn?
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