Why Founder-Led Brands Fail at Thought Leadership
Michelle J Raymond - B2B GROWTH COMay 19, 202500:30:10

Why Founder-Led Brands Fail at Thought Leadership

Not all thought leaders are created equal, and your founder might not be the right one. Learn why exec-led content often falls flat, and what B2B brands should be doing instead. If you're ignoring subject-matter experts and influencers, you're missing your brand’s real credibility engine.

Key moments in this episode -
00:00 Defining Thought Leadership
01:46 Challenges with Founder-Led Brands
02:54 Common Mistakes in B2B Thought Leadership
04:54 The Role of Executives in Thought Leadership
12:24 Finding and Supporting Internal Thought Leaders
21:38 Practical Tips for Content Creation
25:57 Ashley Faus Book Launch

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