What Is 360Brew? How LinkedIn’s Algorithms Really Work
Michelle J Raymond - B2B GROWTH COFebruary 05, 202600:21:54

What Is 360Brew? How LinkedIn’s Algorithms Really Work

What is 360Brew? Is it a brand-new LinkedIn algorithm? Does it change your reach? Should B2B marketers change their content strategy? Michelle J Raymond explains in plain English what 360Brew actually is, how it works behind the scenes, and what really matters for growth on LinkedIn in 2026.

In this episode, you’ll learn:
* What 360Brew really is (and what it isn’t)
* How LinkedIn evaluates content signals today
* Whether 360Brew changes reach or visibility
* What 360Brew means for B2B marketers and Company Pages
* Why strategy, relevance, and consistency still beat hacks

Connect With Michelle J Raymond 👇
https://www.linkedin.com/in/michellejraymond/

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Key moments in this episode -
00:00 — Why You Need to Know About 360Brew
01:30 — What is 360Brew on LinkedIn?
02:20 — Is 360Brew a new LinkedIn algorithm?
03:05 — How 360Brew reads your signals on LinkedIn
03:55 — Why 360Brew rewards fundamentals
04:40 — How 360Brew actually works at a high level
05:30 — Can you make 360Brew work for you?
06:10 — Does 360Brew change your LinkedIn reach?
07:00 — Why LinkedIn moved from reach to relevance
08:50 — Is 360Brew replacing the old LinkedIn algorithm?
09:35 — Why LinkedIn is using systems like 360Brew now
10:05 — What 360Brew means for B2B marketers on LinkedIn
10:40 — New LinkedIn post analytics 2026
11:20 — Why clear positioning matters more on LinkedIn
12:45 — Why consistency builds signal strength with 360Brew
13:20 — Does 360Brew affect LinkedIn Company Pages differently?
14:10 — How Company Pages signal relevance to 360Brew
15:30 — How employee advocacy supports 360Brew signals
18:00 — Should you change posting frequency or formats on LinkedIn?
18:45 — Why chasing formats won’t help with 360Brew
19:20 — Strategy vs tactics on LinkedIn (what wins)
19:55 — Does viral content work better with 360Brew?
20:10 — Does AI content get penalised by LinkedIn?
21:00 — Final takeaway: strategy beats 360Brew hype

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