In this episode of Social Media for B2B Growth, LinkedIn marketing expert Michelle J Raymond is joined by behavioural science specialist Nancy Harhut to break down how brain science impacts LinkedIn marketing for B2B marketers.
You’ll learn why emotion beats logic, why relevance now matters more than reach on LinkedIn, and how customer-first LinkedIn content drives engagement, trust, and sales.
This episode is essential viewing for B2B marketers using LinkedIn to influence buyers, improve content performance, and create marketing that actually converts.
🎯 What you’ll learn about LinkedIn Marketing:
• Why B2B buyers are never purely rational on LinkedIn
• How emotion influences LinkedIn engagement and decision-making
• Why niche, relevant LinkedIn content outperforms broad reach
• How repetition builds trust in LinkedIn marketing
• Why your product should never be the hero of your LinkedIn content
⏱️ Key moments
00:00 LinkedIn Marketing Myths in B2B
02:50 Emotion and Decision-Making in LinkedIn Marketing
05:45 Fear, FOMO, and Loss Aversion on LinkedIn
08:20 Repetition and Trust in LinkedIn Marketing
11:35 LinkedIn’s Shift from Reach to Relevance
14:50 Niche LinkedIn Marketing for B2B Growth
18:15 Reducing Friction in LinkedIn Marketing Content
22:25 Why Your Product Shouldn’t Be the Hero on LinkedIn
25:45 One LinkedIn Marketing Change B2B Marketers Should Make
29:10 The Future of LinkedIn Marketing for B2B Brands
Connect With Michelle J Raymond 👇
https://www.linkedin.com/in/michellejraymond/
Subscribe to our newsletter so you never miss a LinkedIn update 👇 https://b2bgrowthco.com/newsletter/