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Key moments in this episode:
00:00 Embrace the Salesy Approach
00:52 The Sales vs. Marketing Debate
04:42 Social Selling on LinkedIn
06:49 Lesson 1: Know Thy Customer
10:30 Lesson 2: Reframe Your LinkedIn Strategy
14:15 Lesson 3: Humanise Your Brand
18:18 Bridging Sales and Marketing for Better Results
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
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