Designed for marketers, business owners, and anyone looking to harness the power of LinkedIn to amplify their brand, this episode offers practical advice and strategic tips to avoid common pitfalls.
The key moments in this episode are:
00:00 Welcome to the Social Media for B2B Growth Show!
00:09 The Power of Employee Advocacy on LinkedIn
01:25 Why Invest in Employee Advocacy?
04:32 Top 10 Mistakes to Avoid in Your Employee Advocacy Program
07:51 The Importance of Executive Buy-In and Planning
11:05 Understanding Your Audience and Simplifying Your Strategy
14:45 The Critical Role of Resources and Communication
21:43 Flexibility, Feedback, and the Importance of Voluntary Participation
24:49 Summarizing Key Takeaways and Next Steps
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond