In this episode, LinkedIn Coach Michelle J Raymond sits down with LinkedIn creator Michaela Alexis to unpack exactly what’s happening on the platform, how to build “career insurance”, and what’s actually working right now.
You’ll learn:
• Why follower count no longer equals reach
• How to build career insurance before you need it
• What introverts can teach us about social connection
• The 15% Rule for vulnerability on LinkedIn
• How to network without feeling awkward
• What content is performing (and what isn’t)
• Whether paying to boost personal posts is worth it
• How to stay visible during algorithm shifts
• Why commenting is beating posting for growth
• How newsletters help beat the algorithm
Key moments in this episode -
0:00 – LinkedIn changes 2025: Why visibility feels harder
01:00 – How Michaela Alexis grew to 175K followers from a layoff
04:00 – Building career insurance with your personal brand
07:00 – LinkedIn for introverts: Social anxiety, confidence + connection
10:00 – How vulnerability boosts trust on LinkedIn (The 15% Rule)
13:00 – What actually works on LinkedIn today
16:00 – LinkedIn algorithm shifts + rise of pay-to-play features
19:00 – LinkedIn Networking strategies that work
22:00 – LinkedIn newsletters beat the algorithm
25:00 – No Fear Networking: Michaela’s book + final advice
Connect With Michelle J Raymond 👇
https://www.linkedin.com/in/michellejraymond/
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