In this episode, LinkedIn expert Michelle J Raymond breaks down the five biggest LinkedIn changes that will shape B2B marketing in 2026.
If your reach dropped, your analytics confused you, or your video content didn’t perform the way LinkedIn promised… this episode explains why and what to do next.
Key moments in this episode -
00:00 — LinkedIn kept us guessing: the wildest LinkedIn plot twists
01:00 — LinkedIn reach rollercoaster: impressions drop & relevance rises
03:00 — Why LinkedIn changed the rules with no warning
04:00 — LinkedIn analytics update: Saves, Sends & new success signals
05:30 — What actually gets LinkedIn reach in 2026
06:00 — LinkedIn comments take over: comments outperform posts
08:00 — How LinkedIn Company Pages can use comments for visibility
10:00 — Plot Twist: LinkedIn Premium becomes pay-to-play
12:00 — Is LinkedIn Company Page Premium worth it for 2026?
14:00 — Why LinkedIn Premium doesn’t boost post reach
15:00 — LinkedIn social selling gets harder (AI spam + automation)
17:00 — How to build trust on LinkedIn in 2026
19:00 — Plot Twist: LinkedIn video underperforms across Pages & Profiles
20:00 — The truth about LinkedIn short-form video
22:00 — LinkedIn is no longer a networking platform
23:00 — How to optimise your LinkedIn Profile for discovery
24:00 — The 5.5 LinkedIn plot twists shaping 2026 marketing
25:00 — Final advice for B2B marketers rethinking LinkedIn strategy
Connect With Michelle J Raymond 👇
https://www.linkedin.com/in/michellejraymond/
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