In this episode, Michelle J Raymond is joined by marketing strategist Bec Chappell to break down The B2B Marketing Reset for LinkedIn 2026.
This is a practical conversation about what businesses need to stop, start, rethink and redo to get better results from LinkedIn — without relying on AI shortcuts, beige content or chasing the algorithm.
If you’re a B2B marketer, founder or leader using LinkedIn to drive growth, this episode will help you refocus on strategy, brand and relevance that actually convert.
In this video, you’ll learn:
• Why outsourcing LinkedIn strategy to AI creates sameness
• How brand and emotion drive better LinkedIn marketing results
• Why LinkedIn should not be your only growth channel in 2026
• How to align marketing strategy and LinkedIn activity
• What B2B marketers should focus on to prepare for 2026
Connect With Michelle J Raymond 👇
https://www.linkedin.com/in/michellejraymond/
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Key moments in this episode -
00:00 – LinkedIn Marketing Reset for 2026
02:05 – Why AI Is Failing LinkedIn Strategy
05:10 – The Problem with AI-Generated Marketing Plans
09:00 – Why Brand Is Missing from LinkedIn Marketing
12:45 – How Brand Drives Differentiation on LinkedIn
16:30 – Rethinking LinkedIn’s Role in B2B Marketing
19:10 – Why You Shouldn’t Rely on One Social Platform
22:50 – Aligning Marketing Strategy and LinkedIn Activity
26:20 – How to Prepare Your LinkedIn Strategy for 2026
28:40 – Final Advice for B2B Marketers Using LinkedIn
#LinkedIn #B2BMarketing #linkedinmarketing