Shift Your Focus from Tech to Customer Research for More LinkedIn Leads
Michelle J Raymond - B2B GROWTH COOctober 23, 202500:17:32

Shift Your Focus from Tech to Customer Research for More LinkedIn Leads

Marketers are spending more time learning the latest martech tools than understanding their customers, and it’s costing them results. In this episode, Michelle J Raymond challenges the obsession with tools and brings the focus back to what really drives growth on LinkedIn: customers.

Discover why martech is only as good as the strategy behind it, how to spot when you’ve fallen into the “shiny tools trap,” and practical ways to shift your time and energy back to researching, listening to, and connecting with your buyers.

If you want to stop burning money on tools and start building trust, this episode will show you how to put customers first — and let martech amplify your efforts, not replace them

Key moments in this episode -
00:00 The MarTech Distraction
00:23 Reflecting on LinkedIn Strategies
02:52 The MarTech Trap
07:02 Customer-Centric Approach to LinkedIn
11:31 Practical Steps to Refocus on Customers
16:47 Building a Strong Foundation

Connect With Michelle J Raymond 👇
https://www.linkedin.com/in/michellejraymond/

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