In this episode, LinkedIn strategist Michelle J Raymond shares how small business owners, consultants, and solopreneurs can use both their personal profile and Company Page strategically, using what she calls the Power of Two.
You'll learn when to focus on your profile, when to invest in your Page, and how they work together to build trust, visibility, and a stronger brand presence on LinkedIn.
✅ Perfect for small teams, solo operators, and consultants building a business online.
Key moments in this episode -
00:00 LinkedIn Marketing for Small Businesses
00:35 The Debate: Profile vs. Company Page
01:21 Understanding the Power of Two
02:45 Personal Profile: Your Front Door
03:30 Company Page: Your Living Room
05:45 Strategising Your LinkedIn Game Plan
09:22 Real-World Application: Michelle's Strategy
14:05 Final Thoughts and Recap
Connect With Michelle J Raymond 👇
https://www.linkedin.com/in/michellejraymond/
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