What You’ll Learn
• How LinkedIn’s feed now matches content to professional interests
• Why your behaviour is shaping what LinkedIn shows you
• What this means for your LinkedIn profile and Company Page
• How to create content the algorithm can understand and distribute
• Why clarity, consistency and expertise matter more than ever
• Simple ways to train the feed to work in your favour
Key moments in this episode -
00:00 LinkedIn feed changes explained
02:00 It’s no longer about who you know
03:30 How LinkedIn now matches content to topics
05:00 You’re training the algorithm every day
07:00 What this means for content creators
09:00 Why clarity matters more than ever
11:00 How to take advantage of the new feed
13:30 Strategy vs volume on LinkedIn
15:30 Final thoughts: what you’re known for
Work with Michelle J Raymond
If you’re responsible for LinkedIn in your business and want a strategy that actually works:
👉 LinkedIn Company Page Audit & Strategy
👉 Team training and enablement
👉 Power Hour sessions
Book a call: https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
About Michelle J Raymond
Michelle J Raymond is a LinkedIn Pages expert, speaker and co-author of Business Gold. She helps B2B brands turn LinkedIn into real business outcomes through strategy, not hacks.
https://www.linkedin.com/in/michellejraymond/