LinkedIn Insider Shares How B2B Marketers Can Win at LinkedIn in 2025
Michelle J Raymond - B2B GROWTH COOctober 23, 202400:33:04

LinkedIn Insider Shares How B2B Marketers Can Win at LinkedIn in 2025

LinkedIn is crowded, and playing it safe and putting out boring content will not help your brand stand out and win opportunities on LinkedIn. What will work? I asked expert guest and LinkedIn insider - Robin O Connell to share what's working and what isn't for brands as we head into 2025. 

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ

Key moments in this episode:
00:00 LinkedIn Marketing 2025
02:35 LinkedIn Demographics
06:42 The Cost of Dull Content
11:51 Balancing Brand Consistency and Creativity
18:13 The Power of Brand and Creativity
20:06 The Pitfalls of Lead Generation Focus
20:53 Balancing Short-term and Long-term Strategies
27:53 Injecting Creativity and Emotion
30:42 Final Thoughts and Actionable Tips

Connect with Robin O Connell LinkedIn - https://www.linkedin.com/in/robinoconnellin/

ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. 

Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.

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