In this episode, Michelle J Raymond sits down with Zoe Bermant to break down what every B2B marketer needs to know for 2026 on how LinkedIn really works, and the new strategies that actually drive visibility, followers, and results.
If you manage a LinkedIn Company Page or support one as part of your B2B marketing strategy, this is your essential playbook for the year ahead.
Key moments in this episode -
00:00 – Company Pages for B2B Marketers
02:15 – The real reason LinkedIn Page reach has declined
05:10 – People-first marketing: advocacy, ambassadors & thought leadership
08:02 – LinkedIn Company Page Premium: is it worth it?
11:45 – The Page Premium features that actually boost growth
15:20 – Content formats that perform best on Pages right now
20:05 – Smart ways to use polls, newsletters & auto-invites
26:40 – Advice for B2B marketers feeling discouraged by poor results
Connect With Michelle J Raymond 👇
https://www.linkedin.com/in/michellejraymond/
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