In this episode, Michelle J Raymond breaks down a growing LinkedIn debate after seeing a brand use a Slack channel to coordinate likes and comments across their team.
At first glance, it looks like employee advocacy. But is it really… or is it just an engagement pod dressed up as strategy?
Key Moments In This Episode
00:00 – Is employee advocacy just an engagement pod?
01:30 – The LinkedIn post that sparked this debate
02:00 – What an engagement pod actually is
04:45 – What employee advocacy is supposed to be
06:20 – Slack strategy: advocacy or internal engagement pod?
08:30 – The real difference: intent vs manipulation
10:45 – Advocacy is distribution, not gaming
13:00 – The test: Is your advocacy actually working?
Connect With Michelle J Raymond 👇
https://www.linkedin.com/in/michellejraymond/
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You’ll learn:
• What engagement pods actually are (and why they existed)
• How LinkedIn’s algorithm has evolved
• The real purpose of employee advocacy
• Where the line gets blurred between coordination and manipulation
• Why intent matters more than tactics
• How to tell if your advocacy program is actually working
#Linkedin #EmployeeAdvocacy #b2bmarketing