How to Make the LinkedIn Algorithm Work for You (Not Against You)
Michelle J Raymond - B2B GROWTH COOctober 08, 202500:14:30

How to Make the LinkedIn Algorithm Work for You (Not Against You)

The LinkedIn algorithm has changed. But instead of fighting it, you can make it work for you. In this episode, Michelle J Raymond breaks down what’s different about the new LinkedIn algorithm, why it matters for B2B professionals, and how to train it through proactive actions like updating your profile, posting with purpose, commenting strategically, and building relationships via DMs.

If you’ve been feeling like LinkedIn isn’t fun anymore or that the algorithm is against you, this episode will give you back control — and the confidence to turn LinkedIn into your best growth engine.

Key moments in this episode -
00:00 Navigating the LinkedIn Algorithm
01:28 Understanding the LinkedIn Algorithm Changes
02:46 Old vs. New LinkedIn Algorithm
05:43 Proactive vs. Passive LinkedIn Usage
07:32 Optimising Your LinkedIn Profile
10:16 Effective LinkedIn Posting Strategies
12:38 Taking Control of Your LinkedIn Experience

Christopher Penn's Trust Insights Report - https://www.trustinsights.ai/insights/whitepapers/the-unofficial-linkedin-algorithm-guide-for-marketers/

Connect With Michelle J Raymond 👇
https://www.linkedin.com/in/michellejraymond/

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#linkedinalgorithm #linkedin #linkedinmarketing #b2b
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