In this episode, Michelle J Raymond speaks directly to B2B marketers who feel like they’re “figuring it out as they go” on LinkedIn. If you’ve ever thought, “I don’t know what I don’t know,” this conversation is for you.
We unpack the real cost of guessing, why generic advice and AI tools aren’t enough on their own, and how to build genuine LinkedIn strategy confidence that delivers measurable ROI.
If you’re responsible for brand awareness, leads, Company Pages, or employee advocacy, this will resonate.
Key moments in this episode -
00:00 – The real cost of “fake it till you make it”
01:00 – Why marketers say they want confidence
02:00 – Junior vs senior marketers: same struggle
03:00 – The pressure of being a team of one
04:45 – Why AI can’t replace strategic thinking
06:00 – What real LinkedIn confidence looks like
08:00 – Why generic advice isn’t enough
09:00 – Next steps to build a tailored strategy
Want help building a LinkedIn strategy that actually works for your business?
Book a free 15-minute strategy intro call - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
#LinkedInStrategy #B2BMarketing #CompanyPage #EmployeeAdvocacy #MarketingLeadership