In this episode of Social Media for B2B Growth, Michelle J Raymond speaks with Molly Hopkins, Associate Director of Social Media at CBRE, about what it really takes to manage LinkedIn and social media strategy inside a large global B2B organisation.
This episode is for B2B marketers, social media managers, Company Page admins and marketing leaders who want a more strategic way to use LinkedIn for trust, visibility and business growth.
⏱️ Timestamps
00:00 Introduction
01:21 What a global social media role at CBRE involves
04:36 Why B2B social media teams need clear processes
06:35 How paid, organic, executive and employee content work together
09:20 A tiered approach to employee advocacy
13:06 Why you can’t force employees to post on LinkedIn
18:10 Why Company Pages are not dying
21:20 Managing 150+ LinkedIn Company Pages globally
23:30 Why personal profiles can drive more clicks than Company Pages