In this video, LinkedIn B2B Expert Michelle J Raymond gives you the blueprint to legally "spy" on your competitors' LinkedIn Company Pages. Use this to level up your B2B brand strategy, increase engagement, and build a brand that gets bought.
Get ready to:
✅ Define your real competitors (they're not who you think)
✅ Analyse Page structure and content performance
✅ Use LinkedIn's hidden tools like the Ad Library and Competitor Analytics
✅ Create a content plan that helps your Page stand out, not copy
📌 Don’t forget to like, subscribe, and hit the bell so you never miss a LinkedIn Company Page tip!
🎯 Bonus: Try the strategy on your top 3 competitors this week and watch what you uncover.
⏱️ TIMESTAMPS
00:00 – LinkedIn Company Pages
01:45 – How to define brand competitors
04:00 – Company Page Audits
06:00 – Why Duolingo’s Page works
08:00 – Using the LinkedIn Ads Library
10:00 – Hidden LinkedIn tools
15:00 – Build your action plan and stand out, don’t copy
🔗 Useful Links
📘 Article: Top 100 LinkedIn Company Pages by Followers → https://b2bgrowthco.com/100-most-followed-companies-on-linkedin/
🧰 LinkedIn Ad Library → https://www.linkedin.com/ad-library
🎥 Company Page Tips Playlist → https://www.youtube.com/playlist?list=PLk7fk9H7NZM2Yagi3DrBHMEELa2feXajn
💬 Your turn!
What’s one thing your competitors are doing that you can do better?
👇 Drop it in the comments – let’s learn together!
#LinkedInTips #CompanyPages #B2BMarketing #SocialMediaStrategy #MichelleJRaymond