In this episode of Social Media for B2B Growth, Michelle J Raymond is joined by Colin Day from Oktopost to talk about how B2B brands can use employee advocacy, LinkedIn Company Pages and social media strategy to build trust before buyers are ready to speak to sales.
If your employee advocacy programme is only focused on content distribution, you’re missing the bigger opportunity. Your LinkedIn Company Page builds brand credibility, but your employees bring the human voice, expertise and context that B2B buyers are looking for.
This episode is for B2B marketers, social media managers, marketing leaders and Company Page admins who want a smarter LinkedIn strategy that supports brand trust, employee advocacy and B2B growth.
In this episode, you’ll learn:
* Why employee advocacy is more than content sharing
* How LinkedIn influences the hidden B2B buying journey
* Why your Company Page and employees need to work together
* How subject matter experts can build trust on LinkedIn
* What B2B marketers should measure beyond likes and impressions
⏰Timestamps
00:00 Introduction
02:18 Social media as go-to-market infrastructure
05:15 Why B2B brands need to stop broadcasting
10:15 Why employee advocacy is not just distribution
15:15 How advocacy influences the hidden buying journey
22:30 The role of the LinkedIn Company Page
26:30 Measuring employee advocacy and social influence
Connect with Michelle J Raymond
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/podcasts
Connect with Colin Day
LinkedIn: https://www.linkedin.com/in/colinday/
Oktopost: https://www.oktopost.com
#EmployeeAdvocacy #LinkedInMarketing #B2BMarketing #LinkedInCompanyPages