In this episode, Michelle J Raymond and social care expert Brooke Sellas break down the best practices for managing customer care across social platforms, increasing responsiveness, and converting conversations into real revenue.
Key moments in this episode:
00:00 Defining Social Customer Care
04:45 The Importance of Emotional Connection in Content
08:00 Creating Conversational Content
11:23 Engagement and Social Media Strategy
21:27 The Role of AI in Social Customer Care
28:02 Actionable Tips
You’ll learn:
• What social media customer care actually means
• Why content alone isn’t enough, customers want conversations
• The biggest mistakes brands make (including not responding)
• How to use polls and conversational content to spark engagement
• Where AI helps and where it absolutely shouldn’t replace a human
Connect With Michelle J Raymond 👇
https://www.linkedin.com/in/michellejraymond/
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