LinkedIn vs Email Newsletters: What B2B Brands Need to Know
Michelle J Raymond - B2B GROWTH COFebruary 12, 202500:18:39

LinkedIn vs Email Newsletters: What B2B Brands Need to Know

LinkedIn newsletters versus off-platform email newsletters for B2B businesses. Discover the pros and cons of each method, learn why Michelle finally embraced newsletters, and explore the concept of a hybrid approach.

With insights on LinkedIn's built-in subscriber features and the ownership and analytical advantages of email newsletters, this episode offers actionable strategies to grow your brand.

Key moments in this episode -
00:00 Newsletter Strategy
00:13 Personal Journey with LinkedIn Newsletters
02:48 Pros of LinkedIn Newsletters
05:38 Cons of LinkedIn Newsletters
08:21 Exploring Email Newsletters
09:14 Pros and Cons of Email Newsletters
13:29 The Hybrid Approach: Best of Both Worlds
17:42 Conclusion and Upcoming Events

#linkedin #linkedinforbusiness #newsletter
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