Why Employer Branding on LinkedIn Matters More Than Ever for B2B with James Ellis
Social Media for B2B Growth - Michelle J RaymondSeptember 21, 202300:34:50

Why Employer Branding on LinkedIn Matters More Than Ever for B2B with James Ellis

Michelle J RaymondMichelle J RaymondHost
Employer brand isn't the "pretty pictures and better job postings team," says this episode's guest James Ellis. If it's not this - what is it, and why should your business be investing in building an employer brand on LinkedIn?

The key moments in this episode are:
00:00:00 Introduction
00:02:23 How do you define employer branding?
00:05:18 Why does employer branding exist?
00:15:37 Does employer branding apply to small business too?
00:22:59 Which team is best suited to run employer branding?
00:25:49 Employer Branding on LinkedIn Best Practices

Connect with James Ellis on LinkedIn - https://www.linkedin.com/in/thewarfortalent/

Buy James’s book Employer Branding for Small Business here -https://a.co/d/1BlV1gH

ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

LinkedIn for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://linkedinforb2bgrowthpodcast.com/

Subscribe to our LinkedIn for B2B Growth YouTube Channel - https://www.youtube.com/@LinkedInForB2BGrowth

#employerbranding #linkedin #b2b
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