What's Working and Not Working on LinkedIn for B2B Business Growth
Social Media for B2B Growth - Michelle J RaymondSeptember 17, 202300:35:29

What's Working and Not Working on LinkedIn for B2B Business Growth

Michelle J RaymondMichelle J RaymondHost
Want to generate maximum return for the time your business spends on LinkedIn? With new features being launched, changes to the algorithm knowing what is working and what isn't is critical for success. This week Sarah Clay - LinkedIn Trainer for companies joins the show to discuss with Michelle their latest research and strategies.

The key moments in this episode are:
00:00:00 Introduction
00:01:43 What have you found is working on LinkedIn?
00:03:53 What have you found is not working on LinkedIn?
00:10:00 LinkedIn Announcement - Algorithm Changes
00:17:06 How do we incorporate Company Pages into a LinkedIn strategy
00:19:50 How much time should I spend on my Company Page versus my personal profile?
00:23:43 The rise of AI features on LinkedIn - the good, the bad and the ugly
00:30:27 Employee advocacy - where is time best spent?

Connect with Sarah Clay on LinkedIn - http://linkedin.com/in/sarah-clay

ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

LinkedIn for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://linkedinforb2bgrowthpodcast.com/

Subscribe to our LinkedIn for B2B Growth YouTube Channel - https://www.youtube.com/@LinkedInForB2BGrowth
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