Tips to Stand Out for Over 50's on LinkedIn - with Zoe Bermant
Social Media for B2B Growth - Michelle J RaymondJune 09, 202200:36:51

Tips to Stand Out for Over 50's on LinkedIn - with Zoe Bermant

Michelle J RaymondMichelle J RaymondHost
A powerful group on LinkedIn has a wealth of experience and knowledge from within their industry. Yet they didn’t have the benefit of growing up a digital native. For those that go it alone as a consultant, it can make you doubt your expertise in an online world where everyone seems to know what they are doing. For others, it will play out as managing a team of various generations.



Host Michelle J Raymond Founder of Good Trading Co discusses how over 50’s can capitalise on their experience and shine on LinkedIn with this week’s guest Zoe Bermant CEO at ZoecialMedia.

VIDEO CONTENT
00:00 Evolution of LinkedIn from early 2000’s to now

9:53 Overcoming the fear of not knowing what to do on LinkedIn

13:54 Age as an advantage for thought leadership on LinkedIn

21:43 Content targeted at Over 50’s audience

28:02 Managing teams of Gen Z – Zoe’s best tips



// FOLLOW US

• LinkedIn – Michelle J Raymond

• LinkedIn – Good Trading Co

• Website – https://goodtradingco.com.au/

• LinkedIn – Zoe Bermant



This episode is proudly sponsored by Good Trading Co. Your LinkedIn B2B Concierge for business growth on LinkedIn. We simplify LinkedIn through audits, strategies, and training, so you can focus on running your business. We also run our Good Trader™ Trusted Partners program so you never have to go looking for service providers you can trust.



Subscribe to the Good for Business LinkedIn newsletter for more tips, strategies and updates to grow your business on LinkedIn. (https://www.linkedin.com/newsletters/good-for-business-6884277192415563776/).



#GoodTradingCo #GoodForBusinessShow #LinkedIn #consultant #Over50s #BusinessGrowth #socialselling
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