Non-Spammy Sales Success: Outbound Insights with Mark McInnes
Social Media for B2B Growth - Michelle J RaymondFebruary 10, 202300:35:24

Non-Spammy Sales Success: Outbound Insights with Mark McInnes

Michelle J RaymondMichelle J RaymondHost
Listen in if you want to crush your B2B sales goals without being spammy on LinkedIn. It doesn't matter the size of your business, the industry you operate in or the products you offer, you need a robust social selling game on LinkedIn.

The sales process is no longer an exclusive responsibility of the sales team. From the Founder or CEO to every department, each team member plays a part in increasing sales on LinkedIn. Yet the platform is overrun with those that bombard members with untargeted sales messages that leave many members on the defensive. 

Mark McInnes, Outbound Sales Expert, shares his experience leveraging LinkedIn for outbound sales. You might be surprised that his research shows that introverts outsell extroverts in the modern B2B selling environment. 

The key moments in this episode are:
00:00:00 Introduction
00:01:00 Are salespeople born or made?
00:02:14 Introverts vs Extroverts - who is better at sales?
00:04:25 What is and isn't spamming on LinkedIn regarding sales?
00:08:22 The fear of outbound sales.
00:11:05 Posting content is not social selling.
00:15:15 Outbound sales processes for those starting. 
00:22:05 The perils of avoiding outbound sales.
00:26:54 Sales leaders need to give smarter KPIs to modern social sellers.
00:29:47 Outbound vs Inbound sales - where should you focus your time?
00:32:34 Mark's actionable tip for better LinkedIn social selling.

Connect with Mark McInnes on LinkedIn - https://www.linkedin.com/in/mark-mcinnes/

ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

LinkedIn for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://linkedinforb2bgrowthpodcast.com/

Subscribe to our LinkedIn for B2B Growth YouTube Channel - https://www.youtube.com/@LinkedInForB2BGrowth

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