LinkedIn Content with Impact - Tips to Light the Spark. Jess Cook (LASSO)
Social Media for B2B Growth - Michelle J RaymondJuly 17, 202300:27:02

LinkedIn Content with Impact - Tips to Light the Spark. Jess Cook (LASSO)

Michelle J RaymondMichelle J RaymondHost
If you're feeling frustrated and overlooked on LinkedIn despite putting in hours of effort into creating content, then you are not alone! Many B2B professionals are experiencing the same struggle, where their posts go unnoticed and fail to generate meaningful engagement or leads. Jess Cook shares her secrets to creating content that surprises to ignite the spark.

The key moments in this episode are:
00:00:00 - Introduction
00:00:25 - Journey on LinkedIn
00:02:03 - Content for Impact
00:03:48 - Repurposability
00:06:51 - Choosing the Right Channels
00:13:24 - The Old Way vs. the Smarter Approach
00:14:28 - The Importance of Organizing Content
00:15:33 - Balancing Value and "Confetti" Moments
00:19:57 - Going the Extra Mile for Customers
00:26:59 - Conclusion

Connect with Jess Cook on LinkedIn - https://www.linkedin.com/in/jesscook-contentmarketing/

ABOUT MICHELLE J RAYMOND

Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.

Michelle J Raymond LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands, as well as a LinkedIn Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

LinkedIn for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://linkedinforb2bgrowthpodcast.com/

Subscribe to our LinkedIn for B2B Growth YouTube Channel - https://www.youtube.com/@LinkedInForB2BGrowth

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