LinkedIn Content Strategy 2022 - with John Espirian
Social Media for B2B Growth - Michelle J RaymondJune 23, 202200:32:15

LinkedIn Content Strategy 2022 - with John Espirian

Michelle J RaymondMichelle J RaymondHost
LinkedIn member numbers have been steadily climbing and now reach 810M. This makes the space in the home feed being more competitive. We want you to have the know how to not just create a post, that is easy, but how you create content that leaves a lasting impression in a fleeting moment.



Host Michelle J Raymond discusses practical LinkedIn content tips and strategies with this week’s guest the relentlessly helpful John Espirian Founder Espirian.co.uk.

VIDEO CONTENT
00:00 Welcome
03:10 How does copywriting on LinkedIn differ from other platforms?

04:49 Should I stick to one signature content type to be memorable?

12:26 Does formatting help LinkedIn content stand out?

21:25 Will a personalised hashtags help my content be memorable?

24:13 How to avoid being memorable on LinkedIn for the wrong reasons?

27:00 Best tip for scroll topping LinkedIn content



// FOLLOW US

• LinkedIn – Michelle J Raymond

• LinkedIn – Good Trading Co

• Website – https://goodtradingco.com.au/

• LinkedIn – John Espirian



This episode is proudly sponsored by Good Trading Co. Your LinkedIn B2B Concierge for business growth on LinkedIn. We simplify LinkedIn through audits, strategies, and training, so you can focus on running your business. We also run our Good Trader™ Trusted Partners program so you never have to go looking for service providers you can trust.



Subscribe to the Good for Business LinkedIn newsletter for more tips, strategies and updates to grow your business on LinkedIn. (https://www.linkedin.com/newsletters/good-for-business-6884277192415563776/).



#GoodTradingCo #GoodForBusinessShow #LinkedIn #smallbusiness #sales #BusinessGrowth #socialselling
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