LinkedIn Company Pages - The Power of organic and paid strategies to grow your B2B business

LinkedIn Company Pages - The Power of organic and paid strategies to grow your B2B business

How can you use LinkedIn Ads in 2023 to generate more leads for your business? What is the best LinkedIn paid strategy for businesses to explore? Join this episode’s expert LinkedIn Ad fanatic, AJ Wilcox, as we discuss how businesses can reach new audiences through LinkedIn Ads targeting.

The key moments in this episode are:
00:00 Intro
02:12 LinkedIn Ads 2022-23 – an expert overview
07:00 LinkedIn Company Page to boost LinkedIn Ad performance
11:12 LinkedIn Ads vs Facebook Ads
14:48 Organic content to paid content
18:45 LinkedIn Ads targeting
22:26 Does a particular Ad format work better than others?
23:33 Which Ads will work best in 2023?
25:44 AJ's best tip for Ads

Connect with AJ Wilcox on LinkedIn - https://www.linkedin.com/in/wilcoxaj/

ABOUT MICHELLE J RAYMOND

Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

LinkedIn for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://linkedinforb2bgrowthpodcast.com/

Subscribe to our LinkedIn for B2B Growth YouTube Channel - https://www.youtube.com/@LinkedInForB2BGrowth

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