Topics we covered timeline -
00:00 LinkedIn Articles - why you should use them.
08:17 LinkedIn Company Page Newsletters - what works, what doesn't.
17:59 LinkedIn Live for Pages Updates - closed captions, auto approval.
25:22 New Industries for Pages - 400 to choose from.
27:51 Invite to Follow Updates - now available on mobile.
32:37 What is "Boosting" on LinkedIn Pages posts.
34:59 LinkedIn Marketing Solutions updates (Reach Optimisation, Brand Lift Test, Reach and Frequency Forecasting)
The focus will be on Pages features, but we will also touch on those from the LinkedIn Marketing Solutions team. For the full blog release please go here - https://www.linkedin.com/business/marketing/blog/linkedin-pages/new-features
As a member of the LinkedIn Pages Small Business Council, I am uniquely positioned to trial a lot of new features first. I will share what I like, what I think can be improved and my recommendations on what you should try with your LinkedIn Company Page.
If you haven't set up your LinkedIn Company Page yet, buy a copy of Business Gold: Build Awareness, Authority and Advantage with LinkedIn Company Pages. getbook.at/BusinessGold
#LinkedInPages #NewFeatures #DigitalMarketing